This year has been the most published year in my entire life, without question. I’ve spent the last week diving deep into my metrics, analytics, and financial systems to learn what worked, what didn’t, and what can definitely be improved and repeated.
One of the core areas of study has been around publishing and the impact that volume has made in terms of traffic and financial returns – there have been some very interesting finds, many of which I hope to share here during the next few weeks as I unpack them (and perhaps make some pretty graphs).
But the most staggering raw statistic is the fact that I published 3,248 blog posts in 2010.
That’s a lot.
Essentially that’s nearly 9 blog posts per day, on average! The honest values really hit home in regards to what it takes for someone to be a Professional Blogger.
With zero context whatsoever you could both praise this level of productivity as well as criticize me for not being more “effective” with fewer posts – again, I hope to clarify both how this was accomplished, why it worked in the context of my market and niche channels, and what was ultimately accomplished long-term, but before that I’d like to distill a few lessons-learned here:
- If you seriously love what you write about then sustainability and effort become less of a struggle. “Less” is not to be interpreted as anything close to “easy” but the nuance is there. But it’s not just passion that drives a person to write a lot, it’s an undying sense of curiosity that fuels me. I typically counsel and suggest people that a sustainable topic is one that makes you eternally-curious, so to speak, especially if you want to earn a living through it. I’ll talk more about this later.
- Volume is directly related to focus. You would naturally think the opposite as a more broad content focus would let you blog about more but I have found it to be the exact opposite. We naturally desire boundaries and limitations as true creative writing and freedom is actually chaos.
- The foundation of a good blog is content. For the most part the sheer volume game plays well at the genesis of a new blog and can be metered long-term. Most of the blogs that I published were in this “new” category and thus was necessary as a part of the larger strategy. This has been proven time and time again as the second largest traffic generating blog that I have only posted 321 times (but was more established) and the others had nearly double this amount of posting (if not triple) but didn’t see the traffic since they were nascent.
There is much more to share and I can’t wait to do so, but I’m honestly exhausted right now so I’ll close this post. I hope to expand on these three points and share with you all the secret sauce you’d like to know about (and didn’t know that you wanted to know!).
Any questions? I’ll try to answer them in the comments! Cheers to a productive 2010 and an even more productive 2011!