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Adsense: Location Location Location!

[This is part of the Blogger's Guide to Earning More with Google Adsense.]

In the previous few blog posts we’ve talked about Adsense design as well as some design best practices but we haven’t talked yet about how to position them the best for CTR.

Well, here’s your primer! Of course, just like anything else you’ll want to test the positioning and location of your Adsense to maximize your click-throughs as it makes sense with your design.

Here are some questions that you’ll want to consider as you make your location-based decisions:

  • What is the user trying to accomplish by visiting my site?
  • What do they do when viewing a particular page?
  • Where is their attention likely to be focused?
  • How can I integrate ads into this area without getting in the users’ way?
  • How can I keep the page looking clean, uncluttered and inviting?

To get started we’ll first consult some thoughts via Google directly:

Generally there are some things of note via this click and “heat map”:

  • Higher your advertisements the more clicks you get.
  • The closer to the content the better.
  • Readers generally click left to right and advertisements on the left can perform better, generally speaking.
  • Advertisements after the content can be clicked through a lot as well when placed properly.

Of course, you’ll want to test these yourself depending on your design and most blogs won’t fit the mold as shown above. Ultimately you’ll want to consider your readers when you make your decisions as they ultimately have to deal with your Adsense execution.

If you don’t you could lose readers, not just a financial channel! So be cautious as well as wise!

[This is part of the Blogger's Guide to Earning More with Google Adsense.]