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Choosing the Best and Highest Performing Google Adsense Units

[This is part of the Blogger's Guide to Earning More with Google Adsense.]

Now that your website is consistently growing and you have a great amount and percent of organic traffic to your blog (which you know is necessary to convert Adsense well) then it’s time to start thinking about the particular Adsense units that you want to use so that you can maximize your profit via CTR.

The most important factors for choosing the best and highest performing units are simply these elements:

  1. Size
  2. Design
  3. Content and User Experience (Flow)
  4.  Testing

I’ve bolded because that the most important part of discovering what the best combination is for your blog and optimization efforts. The simple fact is that you won’t know what is going to work the best unless you spend the time to not only execute on Adsense monetization but that you dedicate time for optimization testing as well.

Most bloggers never get beyond just copy and pasting a few lines of code into their blog and that’s unfortunate because there’s nearly a 100% chance that they aren’t optimizing their blog’s design, content, layout, and ad units for maximum impact and financial gain. If they were to only spend a few hours a month looking through some of the detailed reporting then they could double their earnings month over month – perhaps even see an increase three-fold or higher!

It’s really up to you. But, thankfully you don’t have to start from complete scratch as Google has recommended that you start with a few of these units:

  1. 300 x 250 Medium Rectangle
  2. 336 x 280 Large Rectangle
  3. 728 x 90 Leaderboard
  4. 160 x 600 Skyscraper

They look like this:

300 x 250 Medium Rectangle

336 x 280 Large Rectangle

728 x 90 Leaderboard

160 x 600 Skyscraper

These are good places to start with your optimization efforts but don’t go crazy with them!

We’ll discuss design, optimizing for content, location, and blending techniques in the next few posts so stay tuned!

[This is part of the Blogger's Guide to Earning More with Google Adsense.]