[This is part of the Developing Great Blog Content Series. Check out the other posts!]
We’ve gone through 20 blog posts in this series that have helped you create the strategy and methods required to get the best blog content in front of your viewers, readers, and community.
But, at the end of the day you still have to execute and you still have to write that darn blog post! Sure, you could shoot from the hip and just blog as any other person or you could add a layer of strategy and use a “type” of blog post that has been generally proven to drive traffic to your blog.
In fact, I’ve already shared 3 types of content that draw tons of traffic but I’ve decided to share 25 more!
Heck, it could just help you stir a bit of creativity in your content development that might just be all that you need. Read through these types of blog posts and see what you can come up with:
1. Best Of Blog Posts
“Best Of” blog posts are quite easy as it could be as simple as a blog post that covers the top posts in a category or a particular time limit. These posts could also showcase the “best of” a particular list of other blogs or topics that you might be interested in. Don’t limit it to just the content in your blog!
2. Video, Audio Interviews
This is pretty straight-forward and an obvious heavy-hitter, especially if you can get a popular, famous, or celebrity into your interviews. Unless you are absolutely terrible at interviewing (in which case you shouldn’t do interview posts) you should definitely consider doing one (or two) every once in a while.
3. Question and Answer
Sometimes you can’t get the video or audio interview but the text-based Question and Answer can do just fine. In fact, this one can help you even more long-term as you’ll get the rich content and keywords from the QA interview for Google and the other search engines to pick up on. A good idea is to actually transcribe your video/audio interviews as well.
4. Incredible Headliner
Sometimes the best type of blog post has nothing to do with necessarily the blog content itself (or at least the body of the content) and just an exceptional title that grabs the reader and pulls them in. I’m not a strong fan for these types of posts but sometimes a good headline and title is all that you need. And sometimes you just need one once in a while to grab a different bunch of keywords or viewers.
5. Dogmatic Perspective, Point of View
Come on strong and you can expect a influx of new visitors. Sometimes by strongly choosing one side of the fence in a particular hot topic can bring people in droves. Go in in hard shamelessly and you’ll come out a winner. Sure, you might get some arguments or even trolls in your comment stream but you’ll thank them for the traffic after all is said and done, right?
6. Practical Advice
I would argue that most of your posts, especially as you focus on a particular niche, should have practical advice all the time but not all blogs are like that. Sometimes you have to be explicit with your advice giving to make it a standout post. Be an expert and then show them what you’ve got!
7. List Posts
List posts is a strategy that just works. Just begin to list things out using bullets and ordered lists and you’re golden. In fact, this post right here could be considered a list post! The fact that you’re reading it means that I got you to click and read. Awesome.
8. Review Posts
Book reviews and product reviews are also great types of blog posts that bring lots of viewers, especially if you have a unique perspective that your community can expect for you to bring. I do a few review posts now and again and I really enjoy sharing my point of view on how I use the product and how to maximize its use.
9. How To Blog Posts
I do these types of posts all the time and it’s one of my “bread and butter” type posts – ones that I continually use over and over again. I consider myself an experienced blogger after more than a decade worth of experience and I love sharing how to be successful in the art and science of blogging. I’ll teach you as much as I can and I spend tons of time on my How To blog posts every single day.
Sometimes a post that has tons of images is all you need to bring in a lot of traffic, especially if you’ve built your blog around image-based posts or if you do it very rarely. If you need a good blog post that covers how to use images well check this one out here.
11. Video Blog Posts
I’ve talked previously a few times about the importance and value of doing video blog posts now and then. Try one for yourself and see how you dig it – you might learn to even love it! Check this post out here to get started with video posts.
Screencasts are a hot commodity online as it’s somewhat the best of both worlds as you get great “How To” content mixed with a personal touch via the video. I’ve done a few here on this blog and it’s been met with some raving reviews. If you’re interested in knowing what I use check this post on Screenflow.
13. News Flash, Boiler Plate
Of course the boilerplate news and hotplate items in our culture always bring fresh eyes and lots of clicks. I wouldn’t do it too often unless you’re a news site just so that you can maintain and keep your content focus but every now and then it’s good to tackle one or two. I don’t typically cover any of those items here on TentBlogger because I believe it dilutes my overall blog promise that I’ve made to my readers but I don’t consider it completely off-limits.
14. Guest Posts
Guest posts can bring tons of new readers and even more traffic as the guest author that contributes his post brings his fans and community with him as he or she advertises the guest post on your blog (or at least they should make it known!). The art of guest posting is something I might cover in another blog series in a bit.
15. Charity, Awareness Posts
Occasionally you might be asked to post about something that you would never post about unless someone tapped you on the shoulder and requested you to consider it. It might be for a real charity or it’s just something outside your typical content focus and is considered a “charity” post. Just make sure that it still applies to your current community and reader base!
16. Contests and Competitions
Contests and competitions can bring tons of traffic if done well. It doesn’t take much to create a content-related blog post and you don’t even have to necessarily offer a prize! People love to compete and even more than that people love to win.
17. Community Powered, Ask the Readers
Sometimes it’s just good to ask your readers some candid questions about content and/or your blog to see how they are feeling and to get some valuable feedback. I’d recommend asking your community at least once a month especially as you consider some significant changes on your blog.
I’ve done a number of Giveaways on this blog and it’s one of the more fun types of blog posts that I do. It’s fun to give stuff away to a very deserving blog community! But, don’t be fooled – you don’t have to always offer a cash prize; why not some of your expertise or free consulting? Be creative!
19. Off Color, Off Topic
An Off Color or Off Topic blog post is simply a catch-all type of post that is definitely outside of your typical content focus. Sometimes your community responds really well or they could be generally shocked. Use sparingly and use wisely but it could be beneficial and even reveal some neat truths about your interests and/or community that might surprise you.
20. Big Resource Post
Everyone loves to know the resources that you use and sometimes a simple blog post listing out a number of select resources is all that you need to do to bring a batch of fresh click throughs and visits. If you’re clever you can match it with a particular lifestyle or something that you do related to your blog. For example, what if you listed out everything you “touched” during your day as it relates to your blog? That’s fun one. A more serious one would share your entire list of bookmarks as it relates to blogging. Sweet.
21. One Time Announcements, Events
Every so often you make an announcement about a big change in your life or about your blog. Pretty obvious but it’s worth it to write it down explicitly. If you’re a big conference goer then you might have an entire category dedicated to events, conferences, and even blog meetups or tweetups. Awesome.
Occasionally you’ll see a blog post or two that’s just a silly viral video that you want to share with your community. Sure, go for it, especially if you’re on an “off” day and struggling to publish something worth while. Laughter can be the best medicine for you and your community if done well with the right timing.
Some blogs won’t sport testimonial-related blog posts very well because they simply don’t fit but other types of blogs have testimonial blog posts all the time because it just makes sense. Blogs covering products and reviews oftentimes have these types of posts more than other typical blogs.
23. Research, Presentations, Infographics
If you’re a speaker, an educator, or do anything that requires presentations and powerpoints then why not share them with your community? I’m sure you already thought of it but sometimes some good research and a presentation-related blog post can shift gears a bit. Embeddable services like SlideShare, Scribd, and Prezi are just a few of these types of services that can offer some really neat content. Finally, Infographics (research showcased via design) is super popular now and just begs to go viral.
24. Compare, Contrast
Compare and contrast posts remind me of my elementary school days where I was asked to “compare and contrast” everything under the sun. The thing is that it still works! Sometimes all you have to do is add a “vs” in your title and you’re going to get a lot of traffic, even if it’s silly: “Mac vs PC” … oh wait, that’s serious…!
25. Long Form, Editorial, Journalism
Finally, long form blog posts and editorial and journalism-related blog posts are very common in news-related websites and blogs but perhaps you can have one or two every so often on your blog. If you typically post around 300 words per post then why not go for 1,500 every other week? Why not try to rock a 3,000 word blog post? Try it!
These are just a few that I’ve catalogued and used historically and is certainly not comprehensive. Do you use any other “types” of blog posts that I’m missing here in this list?
Let me know!
[This is part of the Developing Great Blog Content Series. Check out the other posts!]