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Personal Branding: Managing Your Online Equity with Excellence

Image via iStockPhoto.

I’m no expert when it comes to such things are marketing and branding, as typically understood in industry standards, and I’ve never held a job where the core role and responsibility were those two things exclusively so if you’re looking for a textbook overview then you’ve come to the wrong place pal!

But, I do know a thing or two when it comes to personal branding online, or the art and science of managing your online equity in a way that’s comprehensive, accurate, fair and naturally a good representation of who you are and who you want to ultimately attract.

What you can expect in this series is a look at how I think globally about my online personal brand, the tools and techniques that I use to manage and control it, how I curate positive feedback and how I dismantle the negative, and how leverage it as a tool for conversion for my business and financial bottom line.

I hope you enjoy! Here’s a loose table of contents that I’ll be following:

  1. An Introduction to Branding and Personal Branding Online
  2. Positioning Yourself Effectively for Personal Branding
  3. 3 Personal Branding Strategies That Will Make You Competitive
  4. How to Practically Build and Craft Your Reputation as an Expert
  5. Digital Elevator Pitch: Create Your Best First Online Impression
  6. Supporting Material: 3 Reasons Why You Need a Personal Branding, Landing Page [Download Template]
  7. Supporting Material: 3 Free Personal Landing, Branding Templates for Download
  8. A Free Personal Branding Page Alternative: Google+ Profiles!
  9. Google Plus Vanity URL
  10. Why You Must Have a Blog to Increase Your Personal Online Brand
  11. Collateral Material That Will Increase Your Online Personal Brand
  12. 10 Free Tools for Brand Monitoring, Reputation Management
  13. How To Create a Brand Monitoring Strategy and Plan
  14. 3 Reasons Why Personal Branding is Still Valuable to the Currently Employed
  15. Cleaning Out an Expired or Previous Online Personal Brand
  16. Guy Kawasaki: 8 Tips on The Art of Branding
  17. Seth Godin: Get People to Talk About You and Your Good Work
  18. Steve Martin: Be So Good They Can’t Ignore You
  19. Download v5 of My Personal Branding Template

This will most certainly expand as I walk through my drafts and continue to publish. Anything you’d like covered? Anything specific requests for content?

Love it!