Personal Branding: Managing Your Online Equity with Excellence

Image via iStockPhoto.

I’m no expert when it comes to such things are marketing and branding, as typically understood in industry standards, and I’ve never held a job where the core role and responsibility were those two things exclusively so if you’re looking for a textbook overview then you’ve come to the wrong place pal!

But, I do know a thing or two when it comes to personal branding online, or the art and science of managing your online equity in a way that’s comprehensive, accurate, fair and naturally a good representation of who you are and who you want to ultimately attract.

What you can expect in this series is a look at how I think globally about my online personal brand, the tools and techniques that I use to manage and control it, how I curate positive feedback and how I dismantle the negative, and how leverage it as a tool for conversion for my business and financial bottom line.

I hope you enjoy! Here’s a loose table of contents that I’ll be following:

  1. An Introduction to Branding and Personal Branding Online
  2. Positioning Yourself Effectively for Personal Branding
  3. 3 Personal Branding Strategies That Will Make You Competitive
  4. How to Practically Build and Craft Your Reputation as an Expert
  5. Digital Elevator Pitch: Create Your Best First Online Impression
  6. Supporting Material: 3 Reasons Why You Need a Personal Branding, Landing Page [Download Template]
  7. Supporting Material: 3 Free Personal Landing, Branding Templates for Download
  8. A Free Personal Branding Page Alternative: Google+ Profiles!
  9. Google Plus Vanity URL
  10. Why You Must Have a Blog to Increase Your Personal Online Brand
  11. Collateral Material That Will Increase Your Online Personal Brand
  12. 10 Free Tools for Brand Monitoring, Reputation Management
  13. How To Create a Brand Monitoring Strategy and Plan
  14. 3 Reasons Why Personal Branding is Still Valuable to the Currently Employed
  15. Cleaning Out an Expired or Previous Online Personal Brand
  16. Guy Kawasaki: 8 Tips on The Art of Branding
  17. Seth Godin: Get People to Talk About You and Your Good Work
  18. Steve Martin: Be So Good They Can’t Ignore You
  19. Download v5 of My Personal Branding Template

This will most certainly expand as I walk through my drafts and continue to publish. Anything you’d like covered? Anything specific requests for content?

Love it!

  • Alwain

    First to comment :)…I’ve been researching and trying to create a personal brand for a few months now. My biggest challenge is managing it all. A “personal branding 101″ would be great :)

    • Charles Specht

      I just totally changed my “brand” about three weeks ago, so I’m looking forward to this series. I’d like to see:

      1. How to maintain the brand.
      2. How to promote the brand
      3. How to accelerate the brand
      4. How to find followers who would be attracted to our brand
      5. How to positively “narrow” or solidify my brand

      • John Saddington

        i think we’ll definitely get to some of these.

    • John Saddington

      awesome. how is the series going so far do you think?

  • Matt Haff

    how about “what not to do” I know there are certain things you need to do right from the beginning or else it will cause issues down the road. A good example is, it allows you to check your desired username across multiple social media outlets and lets you know if it’s available or not.

    • Brent Pittman

      Matt, great link! If only they let you register for all these sites at once! #someonesmartinventthis

      • John Saddington

        i honestly don’t do this actually.

  • chris vonada

    good list John, looking forward to the series and learning more! thank you again for the branding/landing pages you’ve provided, i updated mine recently…

    Peace, Love and All That Goodness :)

    • John Saddington

      thanks chris!

  • Brent Pittman

    I can’t for the new blog series! Ready to go to the school of John.

    • John Saddington

      how do you think it’s going so far?

  • Kristin

    So excited for this series!! I also want to thank you for all of your awesome advice and your site in general. I am now working with a blog and I just got my first offer to review someone’s travel product :D exciting things I couldn’t have done without your help! Now I just need to think through the next series for my blog… any ideas? lol

    • John Saddington

      awesome! congrats!

  • Joe Lalonde

    Sounds like an awesome series. Can’t wait to dive into it.

    How about a section on “Fixing mistakes you made in the past”

    I’m sure we have all made some gaffes in the past. Posted something we shouldn’t have. Flamed someone in a message board.

    What do we do to minimize the damage that could cause?

    • John Saddington

      this is a great idea. let me think about it.

      • Joe Lalonde

        Sweet, I can see it being an interesting topic.

  • Susan Silver

    What a coincidence, I just posted about this today on my blog.I mentioned today that I keep a branding kit on my computer that contains everything I need to keep my profiles synced with graphics and bio information. This is a topic people should be serious about. Can’t wait to see what you have to say :)

    • John Saddington

      awesome! hope I’m not duplicating much of your work!

  • Trevor Buehler

    I would love to see a post, maybe a guest post from Eric Dye, specifically touching on how missionaries can create a proper online brand that gives them the step up needed for people to support their ministries around the world, in resources and prayer. Thanks!

    • John Saddington

      ah, i’ve pinged him.

  • Thelma Bowlen

    I’m excited! I feel ill-equipped in blazing the trail for our organization in the online spaces. Even if you’re going to talk about personal branding, I’m pretty sure there are principles to be gleaned. :-)

    • John Saddington

      awesome! thanks thelma! how do you think the series is going right now?