I changed my avatar this morning and I realized that I don’t do it very often – in fact, I probably change it up once (maybe) every six months or so.
There are some people that have suggested that keeping the same avatar is part of their branding strategy and there are others that have suggested (just as passionately) that changing it often is more “social” and should be a part of your marketing strategy.
I have no idea what either camp does to justify those claims and I honestly could care less – my chief motivation is because I simply want to change it! There’s no strategy in that!
In fact, here’s a typical scenario of how this occurs:
- Wake up.
- Get some coffee.
- Meander towards my Macbook Air.
- Eventually boot up Twitter.
- Stare at the screen for a little bit.
- *Blink* *Blink*
- Look at my avatar.
- Realize how ghastly it is.
- Quickly find another picture.
- Upload and replace.
- Go grab a shower.
If you call that strategy then go for it…!
What about you? What’s your avatar strategy? Do you have one? How often do you change it up?