My daughter made a batman insignia with her piece of cheese the other day and I was astounded.

First, I was surprised she even knew what that insignia or brand mark (can we call it a brand mark?) looked like. Second, that she was even aware of it enough to cognitively create it explicitly with her piece of cheese.

Heck, it could have been a pony or a princess – why Batman?

I’ll never know, but it made my day in a way that doesn’t often happen.

There is opportunities to create all around us at every moment at every turn in everything we do. It is creativity, around us, covering us and begging us to do something with what we have.

I have heard too often people say that they aren’t “creative” enough to do what I do or do what they feel like they want to do. That’s a shame, I tell them, since I believe they have everything they need to start moving in that direction.

I don’t believe we lack anything when it comes to creating from the heart – things out of nothing that wow us and that help us breathe in a bit more deeply and more richly.

Even if it’s a block of cheese there’s an opportunity to see it differently and craft joy out of what could have been a rather banal and mundane experience. It doesn’t happen often but when it does it matters.

  • Matt Fry

    This is a great article. Something as simple as this batman cheese sign can bring home the creativity that lies in all of us. The true goal should be trying to harness that creativity as often as possible. I was reading this article and i began to think of something my niece said to me the other day. She said, “Why is my mom a writer?” At the time i did not have an answer but now i would tell her, “because she is creative!”

  • Noel Coleman

    Maybe the first light to go on for most people should be the one that Thomas Edison was talking about when he said “Genius is one percent inspiration, ninety-nine percent perspiration.” (Heh, I just realized the pun in my sentence.)

    Creativity comes from working at something A LOT. When you spend yourself in the pursuit of something long enough, you’ll surprise yourself with how “creative” you end up.

  • Satish Chandra Satyarthi

    She looks so cute… i liked looking at her for while more than reading your post… haha…

  • Alan Reeves

    It is amazing how much our children retain. They listen more than we expect, just not when we want them to. That goes to show you how important a logo and brand are both to adults and to children.

    And just when you think you can’t figure out your problem or the ideas aren’t coming right now, you child show up with a piece of artwork created from a slice of cheese. It is always impressive to see the raw creativity of a child, before society corrupts them too much. Thanks for the great post