Do You Share Your Emotion on Your Blog’s Sleeve, So To Speak?

Do you show your emotion on your blog's sleeve?

[This is part of the Blogging Foundations Starter Kit Series.]

Emotion is a powerful tool that can be used to convince, persuade, and move people to action. Leveraging it well and with wisdom is something that needs to be practiced and managed with great care.

I’d also add that there needs to be a certain level of caution as well as the effects could be lasting or even permanent in some cases.

But how does emotion translate as it’s injected into your blog posts both intentionally and unintentionally? That’s the question that I’m wrestling with today.

There’s a certain part of me that wants to clarify explicitly the types of emotion that a reader can expect as well as their respective magnitudes and there’s another part of me that wants to leave it open ended (both my left and right brain have conversed about it).

My intention is simply to create a calculated level of expectation for the reader as they engage with my content; part of the brand that I can actively manage. But, I know that to a large degree blogs are still poor as it relates to being able to completely express the depth and breadth of emotion (thus the use of video blogging is of great value).

Love to hear your thoughts on these few points:

  • How much (or little) does your emotion play a part of your writing?
  • Have you ever laid out explicitly to your audience thoughts on emotion as it relates to your brand?
  • What side of the fence do you sit on as it relates to either completely moderating one’s emotions (checking them at the door) and on the other side as being completely free and boundary-less as it relates to what you express?

This is probably a great blog post topic for you to engage with your own audience as well!

[This is part of the Blogging Foundations Starter Kit Series.]

  • Matthew Snider

    I think I share it a bit too much. But that is why it’s my site!

    I am a very blunt person and like to think that my dislike and like for things are though out and not just rants.

    Some of my more popular articles are the ones I am blunt about. Such as the one I wrote last week on how I Hate Commenting Systems.

    Great post brother!

    • Ben

      I’m with you on this one Matthew, and that commenting system post was awesome.

      • Matthew Snider

        Thanks brother!

    • John Saddington

      i read that post. AWESOME!

  • katdish

    I think being emotionally honest is an important trait in any writing. There are some things I will probably never write about on my blog because some things (for me, anyway) aren’t meant to be shared publicly.

    As far as completely leaving your emotions in check as opposed to a free for all cry fest, I suppose that depends on the writer. While I think writing about personal struggles can be helpful for both the writer and the reader, it’s a HUGE turn off for me to read a blog where the writer of said blog laments what a wretched person he or she is yet never feels compelled to do anything about it. It feels very passive/aggressive and emotionally manipulative.

    • John Saddington


      wow, this hits home with me as i know a few of my blogger friends who are stuck in this cycle… yikes..

      thanks for this.

  • Sally Brown

    I try to share enough to evoke a connection and reaction from the audience. If I shared it all, I’m afraid it might sound like a soap opera, and that is not my intention. I want to give just enough of myself to assist others that they can overcome anything if they are willing to make the choice to do so. However, I’m struggling now with my blog because I am getting good traffic, but very few comments. I’ve tried everything, except sending “Quito to their house”. Any suggestions or criticism would be helpful from anyone. I think this post was very helpful and thought provoking. Thanks for the post. Sally

    • John Saddington

      some blogs are definitely soap operas already!

  • Yathi Yatheepan

    I think hiding the emotions in writing is a betrayal to the audience. We should express our emotions to a certain extend. I don’t mean writing filthy about a topic that makes me mad. There is a limit for everything.

    • John Saddington


      i like this perspective. there’s a lot of truth here.

  • Joseph Waldrop

    I feel I do a good job of sharing my genuine emotions about the topic I’m writing about. However, I still use some constraint. I don’t want to just put it all out there. Some of our emotions are better kept to ourselves. I think you have to find that balance on what you feel comfortable sharing with your audience. And also what your audience will feel comfortable with reading.

    Great post John! Good way to get us thinking!

    • John Saddington

      you’re right… it’s one thing to be comfortable and it’s another thing for your audience to be comfortable!

  • Brandon

    I liked this post… I try as much as possible to show my true emotions through my blog.

    • John Saddington

      good call.

  • Alex Humphrey

    I am really struggling with this. There is so much going on in my life that I feel like I have not been giving enough of myself on my blog.

    I also am getting away from my niche (not that I have been very focused on it at all).

    I have about 3 blogs written up regarding my recent move into what will be my first apartment as a married man. My struggle is whether or not to post them. Most of them are not really niche related, but they are deeply personal and can be expanded to the general ideas of my blog.

    A hard question to answer, John. I think, as bloggers, it is important to be as honest as we can.

    But that’s much easier said than done.

    • John Saddington


      wow, that is definitely a challenge! that’s why some people opt for multiple blogs… but keeping all of them up-to-date is tough…!

  • Scott Moreno

    I think that in general I tend to not show too much emotion in by blog, for fear of forcing my opinion rather than just establishing it. Definitely emotion be used as a persuasive technique, but also especially in nonverbal communication, it can also be misinterpreted by many people. I tend to use emotion when I know it cannot be misunderstood, but I should try to learn how to effectively communicate in all aspects of communication and the channels in which they travel through. Thanks for the post.

    • John Saddington

      it’s tough to know, at least for me, when my emotion will be misunderstood… i almost feel like it’s always that way!

  • Laurinda

    I try to be as transparent as possible but avoid writing in anger. I’m amazed at how much things get misread.

    • John Saddington

      OMG… yes!

  • Sundi Jo Graham

    I think emotion is important in your blog posts. I use emotion in almost every one of my posts. I want to show my readers that I am real. And I think using emotions helps that.

    • John Saddington

      totally agree here.

  • Gina Burgess

    There are two reasons a customer/client buys. The first reason is the emotional attachment to the perceived benefit received. The second reason is the justification/logical reason for purchasing the benefit. Without both happening, the sale is lost and the customer walks away.

    Producing that emotional reaction is imperative to begin the process, and crucial for anyone to take any kind of action desired. I was in sales and sales management for 30+ years and when a sales rep had no passion, they stayed in the 3rd and 4th quartiles.

    Emotion is a broad term. When emotions are checked at the door, the ability to generate dialog is somewhat curtailed because reading the blog or watching the vblog is like eating cardboard: tough, no flavor, and very dry.

    And if the blogger is too emotional/passionate/fanatical, then the message drowns and there is no call for action, just a sea of rhetoric.

    Emotion connects us in our commonalities. Christians clump with Christians because we understand each other better because of the indwelling Holy Spirit. By the same token, soccer moms sit together in the bleachers, accountants enjoy the same jokes, preachers encourage each other through the same problems. Therefore, emotion is the catalyst for seeking the justification for a particular action.

    I think I just wrote my post for the day :)

    • John Saddington

      gina, what is your business background?

  • TNeal

    I’ve read somewhere, “No emotion in the writer, no emotion in the reader.”

    When I read this blog and the comments, I thought of sports announcers and analysts. They typically remain neutral as to team loyalties. That’s expected and appreciated.

    On the other hand, one nationally-televised sports guy loves his team and everyone who watches his program knows it. He’s a fan of a particular team who comments on sports in general.

    Consistency helps maintain reader/viewer expectations. I know what to expect when the one guy talks sports and his team is involved. He doesn’t annoy me or turn me off. Why? Because he’s consistent and I’m not surprised.

    • John Saddington

      oh. i like that statement!

  • chris vonada


    I try to write with “passion” more than “emotion” as I’m not always sure that emotion is a healthy thing. I also try to write as I feel moved by the Holy Spirit, and with The Word in mind… so that I’m doing my best to be sensitive. This is a learning experinece for me, and I’m very much learning as I go. I also try to let my posts settle for a few days before posting them, this helps with fine-tuning.

    Chris :)

    • John Saddington

      tough to decipher at times the difference though, right?

  • Zack Vernal

    I believe to truly get your point across, you have to include emotion. Without emotion, you never telling the full story.

    • John Saddington

      this is a true statement. done!

  • kelley

    For me it’s a lot easier to write blogs that convey emotion. I like connecting with readers and showing them that I’m a real person. I find that I’m more likely to read posts by others when they share personal stories and experiences. It’s easy for me to google information or tips, but it’s more enjoyable to read about others’ experiences. I agree with the other responders that emotion transfers into passion and when you’re writing that’s so important. It’s vital to be passionate about what you’re writing about because readers will be able to tell.

    • John Saddington

      i think you’re right-on here. readers can tell when you’re faking your way through it. i’m surprised at how many people think their readers are idiots.

  • Dylan Dodson

    I must work on letting myself and personality show more on my blog. Sometimes I am too much information with not enough personal connection.

  • Graham

    I like this post. It got me thinking that I probably share a bit too ,uch emotion on my blog. I may start video blogging soon.

  • Duane Scott

    I share WAY too much!

    Why recently, I talked about a 19 million dollar toilet and in the process of explaining, I mentioned I play #WWF while having my “moment”.

    Let’s just say it was highly commented on, but now I need new #WWF contestants. :)

    • John Saddington

      …! ahhahahaha!

  • Dan Nolte

    At first my blog was for a very small audience of close friends. The limited audience allowed me to really share my emotions.

    I started getting worried as the audience began to grow, however. I think I’ve consciously or subconsciously started to censor my emotions and leave the readers to explore more on their own.

    I think it’s really important to share emotions, though. Although often not explicitly stated [i.e. random kindness makes me happy], I like to think that readers know a lot more about me after reading a post of mine than before.

    Plus, I often write poems. Writing an effective poem while hiding emotions would be just about as easy as driving without a car.