10 Things to Do on a Low Traffic Days, Holidays, and Other Such Days

It happens... a lot!

Today is a “low traffic day” as I, like many other bloggers, like to call it. Heck, it’s or a good reason – no doubt! Salutations and thanks to all you amazing moms out there this Mother’s Day!

But the fact remains that your pageviews and visits are most definitely more low than the average calendar day simply because people are actually focused on other things than their RSS reader and clicking through blogs.

No one’s to blame but it certainly can feel somewhat defeating if you take it too personally or if you’ve got some short term traffic goals you’re trying to make. But it’s not all bad and it can actually be a good time to do some spring cleaning or do a few things that you might not typical do during any other day during the week, month, or even year.

Here are a few things that you could definitely do to pass the time and “get ahead” so that when they show up tomorrow (or in a few days) you’re in a better place than before the holiday:

Get Offline and Enjoy that Holiday!

I love my mother.

Ok, so this isn’t exactly one of the things that you could do for your blog directly – but, it is one of the things that you do indirectly for your blog!

Get out, go enjoy the holiday and spend the time with those that you love and cherish. You might even get some inspiration from your time with them – perhaps you get a huge boost of motivation to keep the blog going!

The benefits are near-infinite and all it requires you to do is to close the lid of your laptop, take a step back, breathe, and then go enjoy life.

I mean, shoot – you’ve only got one of them! You can have more blogs any day of the week!

10 Low Traffic Day Opportunities:

Think of these low traffic days as opportunities for “Spring Cleaning” for your blog can happen as often as you want and is definitely not relegated to just the spring time on your yearly calendar.

Here are some things that you could easily do during that low traffic day that could be seriously beneficial for your blog:

  1. Database – Take a look some of the internal systems of your blog – you might realize that you need to do something such as cleaning up the database (mySQL) and get all the extra space free so as to speed up your blog and your end user’s experience. There are a lot of options out there but you could use one WordPress Plugin that I’ve created to make it super-easy.
  2. CategoriesPrune your categories and spend some time thinking about how you could further focus your content even more. You might have to consolidate your categories, get rid of a few, and/or add one or two more. It might take a few moments or it could take some serious thought. Start the process and get ahead!
  3. Draft – Draft one or more blog posts so that you can fire them off in the coming week. Perhaps you might take it to the next level and start putting together a Blog Series that will help gather lots of traffic that’ll definitely recoup the lost traffic during this low traffic day.
  4. Experiment – I have shared previously how I believe one of the core ingredients to a successful blog is the blogger’s ability to experiment. Perhaps you need to spend the day experimenting with something new, trying something that you may have never tried before. Now’s the time, especially when no one’s looking (or at least not as many!).
  5. Research – Become a business analyst for the day and go research some areas of your blog and strategy that you haven’t ben able to do recently (or ever). For example, if you’re remotely interested in making a few dollars (or more) from your blog then perhaps you need to do some research on what it’s going to take for you to monetize your blog. You can, of course, start with a few of my series on making money blogging as well as how to get started with blog advertising!
  6. Video – This goes along well with the above point covering “Experimentation” but I thought it would be worth it to be explicit – why not try a video blog post? Get out that camera or iPhone and become a vlogger for the day. See how it feels – you might surprise yourself.
  7. Themes, Plugins – Again, this goes with experimentation in general as well but it’s worth mentioning: Go try a new WordPress Plugin or a new WordPress Theme! You might do something even drastic but don’t worry, no one will notice.
  8. Do Something Else – Perhaps you need to do something other than blogging for the day? Perhaps just go exercise or go explore a new hobby or something you’ve been “meaning to do” but never have gotten around to it. Perhaps it’s just what you need to get some extra motivation and/or inspiration.
  9. Read – Sometimes the best thing to do on a low traffic day is to simply read other blogs or other material. This is an easy one but something I’ve forgotten to do over the years. You need to read to become a better writer!
  10. Dream a Bit – Perhaps you need to learn to dream a bit – think big and visioncast for the day. I spent some time sharing some thoughts on Steve Jobs as a blogger and I was totally inspired. Your blog has the potential to be as big or exceed your dreams – but are you dreaming big enough? It takes time and a bit of training!

Hope you guys had a wonderful Mother’s Day (and low traffic day)!

  • http://ichrch.com Rich Langton

    I find that normally my low traffic days are due to public holidays and weekends when I’m not posting new content. At the time this is fine but it’s later when I’m looking back at my stats that I can get disappointed. It took me a little while to realise this. When it struck me I started to make a note of public holidays etc so I can take them into consideration when looking back at stats and also in planning my traffic goals moving forward. Keeping them in mind makes for more realistic goals and less disappointment which is much better!

    • http://john.do John Saddington

      weekends are also low traffic days for most bloggers. that’s a great reminder!

  • http://www.geekforhim.com Matthew Snider

    Thanks brother, I always struggle with lining up things over the weekends or not. Do I care that much about traffic that I need to post everyday, well sort of yes….

    Thanks brother!

    • http://john.do John Saddington

      i really like your icon. did i ever tell you htat?

      • http://www.geekforhim.com Matthew Snider

        Yes you have and I appreciate it. I love it also!

        • http://john.do John Saddington

          haha. i repeat myself a lot.

  • Brandon

    Great tips…I actually changed my site template on a day that was very low.

    Are weekends always low for you? Saturday is always my lowest.

    • http://john.do John Saddington

      sundays are definitely the lowest!

  • Phil

    Some useful tips here Jon. Though I try not to focus too much on my traffic. But researching for new plugins I do on a regular basis and backup my site.

    Hope you had a great Mothers day! :-)

    • http://john.do John Saddington

      i did! thanks so much phil! i traveled on sunday.. which sucked, but all good.

  • http://LookingForPurpose.com Dylan Dodson

    I didn’t realize this (though my stats did!). Great advice, it’s good to plan around holidays and such as to not be disappointed/post a great blog on those days!

  • Clay Morgan

    Great tips for sure John! Weekends in general are a great time for experimentation, holidays even more so.

    • http://john.do John Saddington

      i do a lot of my tests on the weekends, for sure.

  • http://www.kevinbryce.com Kevin Bryce

    Very astute observations and certainly on track with the blogger lifestyle.

    As person who has worked in the creative field my entire career I can tell you that the process of creating (writing, art, dance, music, whatever) is seldom a linear process. What I mean is: the mind will take new paths and find incredible things if giving time to rest or at least a diversion. So you point is well taken.

    Recharging our batteries and refocusing/prioritizing our lives is a constant ongoing effort. For better or for worse these activities are essential to health and livelihood. So never ignore therm. Like you siad John, you only have one life.

    • http://john.do John Saddington

      i think we’ve been told to ‘ignore’ them through our schooling and culture… how sad.!

  • Adam

    Great advice. I need to plug alot of these suggestions into my low traffic days. I like to do reading on low days. It always seems to get the creative juices going for post ideas…

    • Brandon

      What day is your lowest?

      • http://john.do John Saddington

        my day is sunday.

      • Adam

        Sunday by a long shot…

    • http://john.do John Saddington

      for sure! i try to read every day now though.

  • Jane | Find All Answers

    A very useful list of things to do on a low traffic day, John. I have done some of them like taking the day of and researching and experimenting with some widgets and stuff. Really feels great that I have used those off seasons too.

    PS: This is my first time on your blog and I am amazed and please by your sign up form. Your daughter is a cutey.

    Cheers,
    Jane.

    • http://john.do John Saddington

      ah, thanks so much jane for stopping by!

  • http://www.fakingcreativity.com Jonathan Malm

    Oh man…I’ve been hitting some seriously low points on Church Stage Design Ideas. I’m glad I read this before tightening the noose.

    Helps to know other people deal with massive lulls…

    • http://john.do John Saddington

      massive… sometimes really big!

      • http://www.fakingcreativity.com Jonathan Malm

        Do you ever experience month-long lulls? I guess my blog is somewhat seasonal. I’m just worried. I used to be about 6000/day…now I’m looking more like 4000/day. Feels depressing.

        • http://www.geekforhim.com Matthew Snider

          Be happy brother, I am looking at 40 a day :-)

          Traffic doesn’t matter one bit though unless you are out there to gain traffic.

          The conversations is what I enjoy the most.

          • http://www.fakingcreativity.com Jonathan Malm

            I love the conversation. It’s just a scary thing to see a 33% drop in traffic suddenly…maybe people don’t like me anymore…haha

            • http://john.do John Saddington

              hmm. anything else change?

              • http://www.fakingcreativity.com Jonathan Malm

                the only thing I can think is that I was getting a big boost leading up to Easter…maybe it appeared I was getting more consistent traffic than I was…

                I don’t know that there any new players on the scene that would be taking the traffic away…it’s probably just a post-Easter lull…

                • http://john.do John Saddington

                  that’s very likely and possible.

                  • http://www.fakingcreativity.com Jonathan Malm

                    thanks…I’m breathing a bit easier…it’s definitely making me focus a bit more on my other blogs…which is probably a good thing :)

                    • http://john.do John Saddington

                      i try to keep my head down… just do great work and let the rest fall where it may.

          • http://john.do John Saddington

            geek for him gets more than that… right?

        • http://john.do John Saddington

          sure. of course. it happens!

  • http://www.speakingoflove.net Sally Brown

    Hi John,

    I sent you an email, but it may have gotten stuck in your spam since my last email did. I’ll be reviewing this post when I get things working right on my site. Thank you.

    • http://john.do John Saddington

      sure thing sally. I believe i got it but i’m in dallas this week for a class.

  • http://scatteredblogger.com Joshua Chase

    Great tips John. I do notice a pattern in slow days and those are times I use to “experiment” and do some testing on some of my sites. I just used this past weekend to formulate a new series and started the drafts in evernote then will be rolling them out over the coming weeks. Great thoughts, love to hear your insight.

    • http://john.do John Saddington

      new series? awesome! what will it be about?

  • http://dustinstout.com Dustin W. Stout

    So here’s a question: Do you think May 21st will be a low traffic day? Lol

    • http://john.do John Saddington

      now that’s a good one. :)

      • http://dustinstout.com Dustin W. Stout

        Haha! I thought so. I wrote a blog about it this past Saturday (a week from the day itself) – http://www.dustn.us/blog/will-jesus-return-on-may-21st/ – only 2 days away from another failed false prophecy.

        • http://john.do John Saddington

          … i know. pretty sad stuff.