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Use the More Tag for “Continue Reading” and/or “Read More” and More Pageviews

[blackbirdpie url=”http://twitter.com/#!/mrphilbell/status/49110640052289536″]

[This post is part of the Ultimate Guide to Launching a WordPress-Powered Blog series.]

I honestly get this question at least once a week and it just makes sense that I create a post so that I can direct people to the answer easily.

You often see these links in people’s posts, especially on the main page of a blog and it could have any number of phrases like:

  • Read More…
  • Continue Reading…
  • Read On…
  • More…
  • Leave a Comment…
  • Etc.

As you can see on my blog I use the simple phrase “Continue Reading…”:

Continue on my friend!

Now how does one actually get your blog post to “cut” your post into two parts, essentially, where it shows a portion of the blog post on the homepage and the rest of the post on it’s single post view?

In WordPress it’s as simple as clicking the “More” tag in your editor:

That was easy!

See it right there? The icon makes it look like someone is cutting the post into two parts. You can click that if you’re in the Visual Editor or if you’re in the HTML Editor you can simple add this line of code here:

[cc][/cc]

 

And that’s it!

Why Use a More Tag?

There are a lot of thoughts surrounding the usage of the ‘More’ tag but here are generally the most prevalent thoughts that you might hear:

  • It cleans up the homepage so you don’t have to scroll forever to see all of the posts. This is one of the reasons I use it because it makes the homepage more pretty.
  • It gets you more clicks on your blog since they have to commit to clicking at least once to see the rest of the content. Personally I don’t use the ‘More’ tag for this purpose explicitly but it’s a nice side benefit of making your blog look prettier. The fact is 99% of the time I’m linking to a direct post to begin with so the reader never sees the use of the tag.
  • Because the blogger likes it. Pretty generic but a lot of people just like to use it with not much thought behind it. Still a legitimate reason, by the way!

All in all I suggest you start using it because it makes your front page more clean and provides some additional clicks and pageviews for those that might visit your top domain first.

Have fun!

[This post is part of the Ultimate Guide to Launching a WordPress-Powered Blog series.]