At this point in time you’ve done a great job of working through how to understand some of the fundamentals of keyword research for your blog and for Adsense. What I want to walk you through very succinctly is how you might do this from the very beginning.
In other words, I’m going to give you a process and/or method for making your blog keyword rich and highly competitive. You can use these principles today in your existing blog or you can apply them to a new one that you’ve been thinking about. What this can do for you is be a method or step-by-step launch checklist for an Adsense-powered blog.
Why is this important? Because if you’re interested in being competitive than you have to be keyword rich so that you can rank high so that you can be competitive so that you can win your market. You’re going to want to make sure that your content is extremely focused and that your entire website oozes these keywords day-in and day-out.
Why is focus so critical? Because it’s how you’re going to beat out the larger sites and long-standing competitors that have been lapping up the keywords (most of which is generally luck or simply being first to market) for a long time.
What could you generally expect from a niche blog? You could make a few dollars a month to a few thousand. The possibilities are really limitless. Ready to get started?
Choosing the right keywords is everything – and this is where you really have to start if you’re going to go all-in on a niche-based strategy. If you want to blog and be a generalist (review these types of blogs here) then you can do whatever you want but if you want to start a hyper-niche blog then you must start with keywords.
Review some of the previous lessons in the Adsense series, especially understanding the high CPC and remember the following:
- Keywords with competitive CPC values is good. Start there. You need to make sure your keywords can make income. Make sure to have a good balance of CPC and search volume!
- Research your competition. It is not enough to have good volume and good CPC values; you need to know that you can actually win at it.
- Look for a combination of keywords. Look for patterns and a group of them that might perform well together.
- Commit to seriously focusing your content. You cannot do this too much.
This is how you should start and will dicate a lot of where you ultimately will go.
2. The Blog
Setting up your blog is something we’ve already talked about. You probably should probably review comprehensively the following series and the blog posts within:
Of course I’m serious about setting up a WordPress-powered blog! A few posts that you may want to particularly focus on are as follows:
This is where you start and it will determine your success long-term!
3. Content and Links
The next section is simply beginning to create content for your blog around the target keywords that you’re really interested in dominating. You’ll need anything from 10-50 blog posts with 300 words each – this means that you’ll have a great amount of content that you’ll continue growing long-term.
Your goal, of course, is to never necessarily stop growing this niche blog. You’ll gain more traction and earn more money the more time you invest in it. To be honest, there are a lot of people who just put in 20 blog posts and let it ride toward profitability – this can actually work if you’ve done your research well and have optimized your site excellently!
But I think you’ll be leaving money on the table in the long-run. Review this blog series for some help: Creating Killer Blog Content.
Finally, you’ll want to optimize your content, especially for links. Reviewing my Search Engine Optimization series will be next.
Sure, these are some major steps, to be sure, but are the top-level steps that you need to execute a large niche strategy for your blog. It may take you some time to rank really well; or, it could take a few weeks. It’s up to you!
[This is part of the Blogger's Guide to Earning More with Google Adsense.]