As we wind down the SEO series there are a few additional non-technical strategies and tips that you’ll need to know. Most of these are fairly intuitive but it’s a list that I keep close since it’s quite easy to forget.
You see, tactically-speaking, making your blog search engine optimized doesn’t take too much time, especially if you start from the first blog post onward. Most bloggers learn things as they continue to pursue blogging and have to adjust as they go or even refactor and double-back on their efforts so as to optimize posts that were published without the now new knowledge.
But regardless of where you stand these 10 tips are powerful and you are subject to them as a new beginner or as a seasoned expert – and they probably have some of the largest impact as well. Make sure you’re aware of them so you can stay the course!
The first thing to remember is that you must commit yourself to seeing SEO as a process, not a one-time event or practice. Search engines regularly change their formulas and you need to change with them if you’re going to continually compete in this wild and wooly game.
In fact, you can guarantee that if you want to stay competitive you’ll have to see it as a process or lose completely.
SEO takes time, not only to learn and execute but also to see the results. It may take weeks or even months to see a return on your time and investment in it – this is just part of the process as listed above.
If you’re looking for quick results or something that’ll help you overnight then you’ve come to the wrong strategy.
Like anything worth learning SEO takes time and practice to get right. You won’t do it “right” the first time and you certainly won’t get it right even years from now as things change and progress. You have to be committed to practicing it as you have the time and energy to engage with it.
Needless to say, the more you practice the better you become and the more competitive your blog also becomes. If you’re not committed to working at this than don’t expect big results.
This goes hand-in-hand with #3 and it’s that you have to commit being a student of SEO before you becomes its master. Learning about SEO is just as important as executing it because you’ll be given the principles to blog by as you grow you online presence.
If you’re not interested in learning then don’t expect to stay competitive.
Know your competition inside and out – this is just as important as your own efforts on your own blog as anything else. It sounds obvious to me but many bloggers fail to actually look at their competitors before they make changes to their site and blog. This makes no sense as you could be making changes that make your competitors more competitive!
Do your research and know what it’ll take to knock out your opponents.
You must be consistent in practice as you blog daily. Don’t veer and don’t do anything haphazard-like. Your consistency will shine through months and years from now as you own the top spots for the keywords that you want to own. You’ll also have the financial channel to boot as well.
7. Write for Users
8. Participate, Social Media
SEO requires you to participate with your community, not just write content. Sure, you could just write and never engage but your use of social media will increase your odds of getting ranked and large amounts of traffic. Spending time off your blog for SEO purposes can have a very high level of return.
9. Magic, Luck
There’s something magical and lucky about how some people rank and that’s because there is simply no way of completely knowing the search engine formulas and how they operate 100% of the time. Just know that “luck” can be in your favor and not and that it’s just part of the equation of being successful.
Heck, you could go through the entire SEO series and still not rank high. Why? I honestly am not completely sure!
10. We Could Be All Wrong
Finally, the truth is that you and I could be completely wrong when it comes to all this SEO stuff – seriously! Sure, there’s been in-depth studies and people are “pretty sure” about the formulas but honestly, who knows but the search engines themselves?!
Having this posture, knowing that you could be wrong, will help you manage expectations and your management of your success and failure. Besides, it’s the only thing “true” that I know to be true!
[This is part of the The Blogger’s Essential Guide to Search Engine Optimization Series.]