3 Keyword Types You Should Probably Avoid and Not Research

Maybe you like pennies...

We’ve spent some time on analyzing the keywords that you should research or how you can tell what some of the high value keywords that you should target are but sometimes it’s good to know what you shouldn’t aim for or research as well.

These aren’t catch-all strategies and things to note, however, since you could find yourself starting a new trend or a new pairing of keywords that have never really matched, but these will help you formulate at least some guidelines for you to stay on top of things.

So, here are three that might just be a complete waste of your time:

  1. Low CPC values – Again, not completely universal but you want to generally stay away from these. It might go without saying but some people are so darn stubborn!
  2. Loser Keywords – Meaning, you have no chance in heck to displace the leaders in these marketplaces. You know that you don’t have the time, attention, or passion to try to compete with these keywords – so abandon ship.
  3. Unknown Keywords – Although there are really no “unknown” keywords there are ones that have pretty much zero search volume. Unless you’re a genius and can manipulate those values to something significant then it’s probably better to stay away from them.

So there you go. You may be an outlier and are able to convert in these areas but if you’re just starting out you probably want to avoid them. Good luck!

[This is part of the Blogger's Guide to Earning More with Google Adsense.]

  • http://wingspanmarketing.com Ben

    This makes $en$se. :) Taking time to plan and implement a solid reachable strategy is so important but too many times I just want to dive in and miss important elements like this.

    • http://john.do John Saddington

      ;)

      good one ben.

  • http://www.CrazyAboutChurch.com Charles Specht

    Hello John. I’m still trying to get my hands around this issue to understand it more.

    For example, I did a Google Adwords search for “evangelism” and the competition is “Low” with 201,000 “Global Monthly Searches” and 110,000 “Local monthly Searches.”

    Then there’s a whole bunch of “Keyword ideas” that list different search types, etc. My questions are this:

    1) Is it best to focus on “Low” competition words?
    2) Should we use these “Low” competition words in the bod of the post itself, the post title, in our URL, etc.?
    3) How many Monthly or Local searches is a large enough number to where it makes sense to focus on that word/phrase?
    4) I see that sometimes the competition is “High” for a word/phrase but the actual number of Global or Local searches is fairly low. Why is that?

    Thanks!

    • http://john.do John Saddington

      at this time yes, low competition might be a good spot unless you feel like you could really become a “player” very fast.

      remember it’s not about the “size” what where you want to head and what you’re passionate about. if you fabricate passion just based on keywords you won’t win, ever.

      • http://www.CrazyAboutChurch.com Charles Specht

        True.

        Is it better to have Post titles with the keywords or a Category specifically for those key words? Or both?

        • http://john.do John Saddington

          i wouldn’t do both. look at how i do it. i have one category called “tips”… i never have “tips” in my title… or well, perhaps once or twice.

          • http://www.CrazyAboutChurch.com Charles Specht

            You’re the man, John!

          • http://www.tillhecomes.org Jeremy Myers

            John,
            Why not do both?

            • http://john.do John Saddington

              nothing is stopping you from doing that…!

    • Sandeep Kumar

      Hi Charles,
      I am trying to answer your question with best of my knowledge in this field

      1) Is it best to focus on “Low” competition words?
      Absolutely, If you are new to blogging world it is good to choose low competition keyword (which have competition less than 0.05) to get high rank in search engines quickly. (Please note if your content is not unique and SEO optimized than you will not entertain by any search engine.

      2) Should we use these “Low” competition words in the bod of the post itself, the post title, in our URL, etc.?
      You can use it as most of the search engine give priority to Title and description. but again my advise is to add only those keywords into your post title which is clearly defined in your post.

      3) How many Monthly or Local searches is a large enough number to where it makes sense to focus on that word/phrase?
      You need to play with it. There is no definite answer for it but you can start with 1000 monthly local search.

      4) I see that sometimes the competition is “High” for a word/phrase but the actual number of Global or Local searches is fairly low. Why is that?
      Competition is high or low it doesn’t relate anywhere about global monthly search. competition is depend upon how many article is already available to that keyword.

      I hope I have answered your queries.

      • http://john.do John Saddington

        thanks for your perspective here! love it!

      • http://www.CrazyAboutChurch.com Charles Specht

        Sandeep..you’re awesome! Thanks for your response and guidance!

  • http://www.tillhecomes.org Jeremy Myers

    I read the article on Google Reader, came over here to ask some questions, and they have all been asked and answered already! Thanks everybody!

    • http://john.do John Saddington

      ;) awesome! that’s pretty neat.