This is all I have to post today as I stood in line to get a 32GB Space Gray version. I wasn’t eligible for an upgrade but I got an “early update” discount or something which reduced my overall cost a tad.
In addition, I opted into the Recycle Program which meant giving them my beautiful iPhone 5 for $253, less than I could have gotten if I had sold it independently from what I imagine.
I’ll be pretty plain-spoken here, which shouldn’t necessarily be a surprise. A blog is one a startup’s most effective marketing weapons and the ROI is pretty insane in relation to it’s financial cost, time, and energy.
I’d be hard-pressed to find any reason not to blog – in fact, you’d have to be from another planet to convince me otherwise; I just don’t know why you’d give up all the obvious value that a blog can create for your startup and new business venture.
And yet armed with all this information I am constantly surprised at how many new ventures and startups refuse to spend the little time required to blog consistently. Excuses are plentiful and I’ve heard all of the justifications – they are just lame, lame, lame.
Blogging is your first and in many ways your last line of defense and offense for digital marketing. You see, before you start getting featured on CNN, TechCrunch, PandoDaily, AllThingsD, and FastCompany you’ll have your blog and after you do and all the entertainment and coverage and excitement fades, guess what – you’ll still have your blog.
Your blog is your marketing channel and base of operations before and after you’re made famous. It’ll be there in your obscurity, during your gross status as a celebrity startup, and then it’ll still be there after your infamy. So better get used to it and get those tires worn.
We live in a very competitive world. In fact, we’re born into systems that promote this type of perspective from the moment you exit the womb. You’re instantly compared to other newborns and every physical feature is heavily weighed against the image that the parents (and all of their friends, relatives, neighbors, ad nauseam) saw on that recent TV advertisement for Pampers.
And dang it, you’re in freakin’ ‘murica for crying out loud and we’re a competitive bunch, right?
The upside to all of this is that you have your nose in everyone’s business. In many ways this can be a good thing as you are consistently interested in what your competitors are doing and the moves that they are making. Any weakness can be translated into a competitive advantage and any mistake can be be an opportunity to convert fence-sitters (and even the fundamentals) into new fans.
But in the context of digital technology and startups it just doesn’t work very well and here’s why:
I suppose the big announcement for the day is the fact that my previous venture (more specifically the flagship product – the parent company has been “retired”) has been acquired by WooThemes, one of the largest and most respected WordPress companies in the world.
This is obviously a great win for the community that has surrounded our flagship product, Standard, for so many years and also provides an exit for myself and the other core partners. The last few weeks of silence has been due to now-obvious talks, negotiations, and plans for transition.
There is incredible power in casting a compelling vision – it can move people to do absolutely ridiculous things going as far as giving up their own lives for a cause, a belief, and the hope for a future that they may never themselves see.
I have never lead a revolution that will require blood and I never hope nor plan to do anything like that – I’m simply not made that way and I’m far too interested and fascinated with life than to lead anything that might move someone to give it up for a cause (others can do that though).
But the mechanics are employable and just as important for “lesser” initiatives and campaigns, especially for things that you and I believe in. I don’t think that they are necessarily less important implicitly either – I have met incredibly passionate people who have dedicated themselves to tasks and to missions that I would label as somewhat mundane.
This is, of course, subjective and it’s not banal to them in the slightest! It’s just that way to me. You can probably think of a few people who are so infectiously-passionate about a certain topic that is of so much disinterest to you but you can’t help it as you’re pulled into their energy and world when you’re around them!
I don’t have a very attractive home office – it’s been in flux design-wise since we moved into this home a few years ago. In many ways I think I’ve generally given up on the “perfect” home office as there is no such thing in my world and there is almost no time, energy, or money that will get me there besides.
I just need a quiet space, a few feet of desk, and just a little bit extra to lay all devices and peripherals out that I need so that they can be in arms reach; that’s it, nothing fancy, nothing grandiose, nothing extravagant or super-cool. Just pure function from beginning to end.
And if it’s not 100% functional it gets abandoned, thrown away, or destroyed. I have no time for waste and little time for desk-art or artifacts for inspiration. I have books that sit a few feet away that are ordered in reading opportunity, importance, and purchase date. The stack will dwindle quickly as my breaks between my work are spent pouring through chapters like water.
I’ve been using the GM of iOS 7 for the past week and it’s beautiful – it’s been jarring to use it on my primary device instead of just a test device but now that it’s been a few days I could never go back to iOS 6.
For those that haven’t tried it yet it’ll be available this week – Wednesday, to be exact. One of the most attractive things about this update is how the background image and your icons use the accelerometer to move ever-so-slightly to “follow your eyes” in a way. Also, there are dynamic backgrounds that are slightly animated as well, which is neat but doesn’t mean much to me personally.
I have, of course, been on the lookout for stunning graphics and backgrounds and I’ve found six that I’ve been cycling through in the past few days. Unfortunately I can’t remember where I got them specifically because I’d like to give the original authors credit!
But here they are – download and have fun: