The Cost of Creating Awareness

I love this from William S. Burroughs:

Once the breakthrough is made, there is a permanent expansion of awareness. But there is always a reaction of rage, of outrage, at the first breakthrough.

If you are attempting to do something that isn’t necessarily common or that might be against the grain, sotospeak, then you’ll begin to encroach on people’s sensibilities; you’ll begin to challenge what they know and what they do not know as well as what they think they know but do not know.

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Poking the Soft Tissue

[Love this scene in Jerry Macguire.]

Or more like punching it to be exact.

A startup is all heart, a mix of emotion and sweat. If you’re not taking it personal then you’re doing it wrong. Decisions are made, mistakes are created (or walked into), and feelings get challenged all the time.

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As Much Favor as You Can Bear

You’ve probably been told (or have told yourself) during tough times that you won’t ever be given more than you can bear/handle/take.

It’s a nice colloquialism or saying but we all know that it does little to dull the pain of the moment or do anything much for that matter when shared. In fact, if you’re like me, then it might just make you more upset.

But recently I’ve been thinking of an inverse of sorts – flipping the idea on its head a bit, if you will. What if we, in equal measure, will never be given more favor than we can bear? An interesting thought, right?

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Shoes to Fill


My twin brother and I.

We’ve all have a past, as much as we want to hide from it. We’ve all experienced what it’s like to move into a role, a responsibility, a place in life where you were picking up from where someone else left off.

Whether it was something as typical as a new job for you or whether it was something as big as a new familial role we’ve all done something like it.

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Going a Little Further


Sometimes when you take something a little bit further it can be a really big deal.

A friend of mine is teaching herself HTML and CSS and it’s been fun tracking with her and her progress as she works through some free online courses.

I spent some time on the phone with her the other day just encouraging her to continue to pursue this new interest and providing some guidance to her work as well as a few challenges.

It was a simple, easy, and stimulating conversation but one that didn’t cost me much time nor energy.

But then she sent me this little card (via this app) and it was really striking how personal it felt. Sure, it wasn’t a printed car mailed to me but it felt just as good if I were to be honest.

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Be a Bit Unreasonable

After experiencing something like Startup Weekend it’s hard to imagine coming back to something as mundane, boring, and banal as a 9-to-5 job.

Thankfully, I do not have a job like that but I do remember what it’s like coming back to something that I really hated after having the time of my life somewhere else.

And we’ve all had this experience once or twice ourselves (or 1,000 times over) coming back from a vacation or from an exceptionally-great weekend but there’s something very primal about doing something that you’d love to do as your full-time job and role during a “break” and then coming back to something that you have to do that you detest for your salaried income.

It can be a painful reminder that we’re all in transition and that we may not be there quite yet.

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