… the future growth and success of your business. Literally.
Especially in some industries it can mean survival where your very first impression is that one picture that someone sees when they visit your website. I’m quite serious.
I was unkindly reminded of this as I was “window shopping” for some specialist doctors and spent time on Google trying to mine and uncover as much information about these “service providers” as humanly possible.
Let me be honest – I was incredibly biased towards rejecting doctors that had either no online presence of their own (outside of medical journals and random aggregators sites) or who had a website but no image of themselves (no “selfie”) or worse, a bad one.
I should have recorded my facial expressions and my guttural response as I browsed these sites – it was more like:
Ah, gawd… nowhywat-thehex-is-who-ohnoe-whysheesh.
Some of these Doctors need a serious lesson and crash course in marketing – heck, you could probably make an entire business around educating doctors and those in the professional services industry in basic internet etiquette.
You see, myself and my so-called generation are the Google Generation. Actually, more broadly, we are the TGIF generation (Twitter, Google, iPhone, Facebook) as my friend Leonard Sweet calls it, and we want to see you before we ever engage with you. We want to know more about you than you are comfortable with before we ever pick up the phone and call you.
In fact, we are more likely to friend you or add you on LinkedIn or even tweet you before we even promise that we’ll become your “customers” (or in this context a patient).
I ended up calling the prettiest person. Seriously. Sorry, I’m sure the rest of them were attractive but it was the wrong light or something like that. Sure, I’ll do my “due diligence” and eventually pick the best provider, but all education and background and experience being equal, I’m picking the one with the best avatar.