100+ Inspiring & Creative Quotes, Manifestos by Technology, Business, & Startup Leaders

One of the things that I’m passionate about is learning from those that have come before me – it reminds me that they are, in fact, human just like me and they did have a beginning of their journey despite where they are today.

I’ve been collecting quotes for as long as I can remember. Quotes, mantras, manifestos, creative expressions – you name it. I can remember my father giving me sage advice and constantly quoting people that were making a difference in their various fields of influence.

I began taking notes and haven’t stopped since. This post is my attempt to regurgitate a lot of the notes that I’m written down all over the place, in my laptop, my Evernote, moleskine, paper napkins, and more.

I hope you can use some of these quotes, from various inventors, thought leaders, business experts, startup gurus, software developers, artists, creatives, and more.

Be inspired today and let me know what quote or thought or manifesto got your juices flowing! Please also share your own favorites as well!


Everything’s impossible until somebody does it. tweet

- Bruce Wayne tweet


I don’t care if you’re a billionaire. If you haven’t started a company, really gambled your resume and your money and maybe even your marriage to just go crazy and try something on your own, you’re no pirate and you aren’t in the club. tweet

- Michael Arrington, TechCrunch tweet


Publishing improves transparency, and this transparency creates a better society for all people. Better scrutiny leads to reduced corruption and stronger democracies in all society’s institutions, including government, corporations and other organisations. A healthy, vibrant and inquisitive journalistic media plays a vital role in achieving these goals. We are part of that media. tweet

- Wikileaks tweet


There is an enemy. There is an intelligent, active, malign force working against us. Step one is to recognize this. This recognition alone is enormously powerful. It saved my life, and it will save yours. tweet

- Stephen Pressfield tweet


I consider that the Golden Rule requires that if I like a program I must share it with other people who like it. Software sellers want to divide the users and conquer them, making each user agree not to share with others. I refuse to break solidarity with other users in this way. tweet

- Richard Stallman, GNU tweet


Creativity is the sudden cessation of stupidity. tweet

- Edwin Land, Creator of the Polaroid tweet


We have to learn to think in a new way. tweet

- Russell-Einstein Manifesto tweet


The main thing is to keep the main thing, the main thing. tweet

- Jim Barksdale, Netscape tweet


We intend to sing the love of danger, the habit of energy and fearlessness. tweet

- Manifesto of Futurism tweet


Good ideas alter the power balance in relationships, that is why good ideas are always initially resisted. tweet

- Hugh Macleod tweet


I don’t believe that old cliche that good things come to those who wait. I think good things come to those who want something so bad they can’t sit still. tweet

- Ashton Kutcher tweet


We are really competing against ourselves, we have no control over how other people perform. tweet

- Pete Cashmore, Mashable tweet


I believe that not much happens of any significance when we’re in our comfort zone. tweet

- Bob Parsons, GoDaddy tweet


Our goal was never to make the most money possible, just enough to sustain our growth and contribute as much back to open source as possible. tweet

- Matt Mullenweg, WordPress tweet


The key to success for everything in business, science and technology is never to follow the others. tweet

- Masaru Ibuka, Sony tweet


You may not be a Picasso or Mozart but you don’t have to be. Just create to create. Create to remind yourself you’re still alive. Make stuff to inspire others to make something too. Create to learn a bit more about yourself. tweet

- Frederick Terral tweet


A little (or more) boat burning would do many enterprises a world of good. tweet

- Tom Peters tweet


Yes, I am a criminal. My crime is that of curiosity. My crime is that of judging people by what they say and think, not what they look like. My crime is that of outsmarting you, something that you will never forgive me for. I am a hacker, and this is my manifesto. You may stop this individual, but you can’t stop us all… after all, we’re all alike. tweet

- Hacker Manifesto tweet


Branding is what you do, not what you call it. tweet

- Jason Cohen, Smart Bear Software tweet


Do what you love and the rest will come. tweet

- Dennis Crowley, Foursquare tweet


Simplicity and common sense should characterize planning and strategic direction. tweet

- Ingvar Kamprad, IKEA tweet


Hiring people is an art, not a science, and resumes can’t tell you whether someone will fit into a company’s culture. tweet

- Howard Schultz, Starbucks tweet


The young and the ambitious share a common risk: appearing naive. tweet

- Scott Belsky, Behance tweet


The strongest thing you can cultivate as an entrepreneur is to not rely on luck but cultivating an ability to recognize fortunate situations when they are occurring. tweet

- Jack Dorsey, Twitter tweet


You shouldn’t focus on why you can’t do something, which is what most people do. You should focus on why perhaps you can, and be one of the exceptions. tweet

- Steve Case, AOL tweet


Timing, perseverance, and ten years of trying will eventually make you look like an overnight success. tweet

- Biz Stone, Twitter tweet


We’re not really good at knowing what we want, and we are very quick to say “this sucks”. That’s where the opportunity lies. tweet

- Gary Vaynerchuk, Wine Library tweet


Success breeds complacency. Complacency breeds failure. Only the paranoid survive. tweet

- Andrew Grove, Intel tweet


When bootstrapping, you need to find a team that’s willing to work for nothing and spend their off hours with you. tweet

- Spencer Fry, Carbonmade tweet


Document everything. People are voracious for the products of productive people. tweet

- Kevin Hale, Wufoo tweet


If everyone is trying to prevent error, it screws things up. tweet

- Edwin Catmull, Pixar tweet


Learn early, learn often. tweet

- Drew Houston, Dropbox tweet


To be successful, you have to have quantity of quality. tweet

- Mark Frauenfelder, Boing Boing tweet


There’s so much interesting stuff in the world, and I have to sit there with textbooks? tweet

- Andrey Ternovskiy, Chatroulette tweet


Do the stuff you enjoy, as opposed to the stuff you think you should be doing. tweet

- Evan Spiridellis, JibJab tweet


We’re not motivated by money. We are into this thing that we’re building. tweet

- David Karp, Tumblr tweet


You have to be ready for hard work and frugal spending to get the idea off the ground. tweet

- Garrett Camp, StumbleUpon tweet


A good idea is worthless without impeccable execution and a commitment to iterate. tweet

- Zach Klein, Vimeo tweet


Keep an idea log where you write everything down, even the bad ideas. tweet

- Joshua Schachter, Delicious tweet


Ultimately the presence of other well known players is driving us to build a more compelling, innovative product. tweet

- Josh Williams, Gowalla tweet


I’m not looking for a legacy, and you’ll never shut up the critics. I’ve been around 50 years. When you’re a catalyst for change, you make enemies – and I’m proud of the ones I’ve got. tweet

- Rupert Murdoch, NewsCorp tweet


If you want to succeed, you’ve got to be okay to just lose control. tweet

- Alexis Ohanian, Reddit tweet


Discs and memory are far cheaper than annoying your customers. tweet

- Steve Huffman, Reddit tweet


Don’t worry about people stealing your design work. Worry about the day they stop. tweet

- Jeffrey Zeldman, A List Apart tweet


This feels particularly good. It reaffirms the confidence I have in people. tweet

- Craig Newmark, Craigslist tweet


One of the huge mistakes people make is that they try to force an interest on themselves. You don’t choose your passions; your passions choose you. tweet

- Jeff Bezos, Amazon tweet


Fail often so you can succeed sooner. tweet

- Tom Kelley, IDEO tweet


Encouraged in this direction, designers then apply their skill and imagination to sell dog biscuits, designer coffee, diamonds, detergents, hair gel, cigarettes, credit cards, sneakers, butt toners, light beer and heavy-duty recreational vehicles. Commercial work has always paid the bills, but many graphic designers have now let it become, in large measure, what graphic designers do. This, in turn, is how the world perceives design. The profession’s time and energy is used up manufacturing demand for things that are inessential at best. tweet

- First Things First, Design Manifesto tweet


Don’t try to be original, just try to be good. tweet

- Paul Rand, Designer tweet


You have got to be willing to be poor as an entrepreneur. tweet

- Sean Parker, Founders Fund tweet


Talk to your customers. Find out what they need. Don’t pay any attention to the competition. They’re not relevant to you. tweet

- Joel Spolsky, Stack Exchange tweet


The quality of any creative endeavor tends to approach the level of taste of whoever is in charge. tweet

- John Gruber, Daring Fireball tweet


Good is the enemy of great. tweet

- Jim Collins tweet


No one gives a damn about the size of your to-do list. tweet

- Ryan Freitas, About.me tweet


Opportunity is missed by most people because it is dressed in overalls and looks like work. tweet

- Thomas Edison tweet


Everyone tells you how they are going to be “special”, but few do the work to get there. Do the work. tweet

- Mark Cuban tweet


Charge for something and make more than you spend. tweet

- Marco Arment, Instapaper tweet


I built a system simple enough to sustain itself. tweet

- Pierre Omidyar, Founder of Ebay tweet


Success is defined in units of fun. It’s all about being happy. tweet

- Jake Nickell, Threadless tweet


I started the site when I was 19. I didn’t know much about business back then. tweet

- Mark Zuckerberg, Facebook tweet


We can’t solve problems by using the same kind of thinking we used when we created them. tweet

- Albert Einstein tweet


We have a mantra: don’t be evil, which is to do the best things we know how for our users, for our customers, for everyone. So I think if we were known for that, it would be a wonderful thing. tweet

- Larry Page, Google tweet


Love. It isn’t very popular in technical circles to say a lot of mushy stuff about love, but frankly it’s a very very important part of what holds our project together. tweet

- Jimmy Wales, Wikipedia tweet


It’s much better to start during an economic downturn. Partnerships are easier; hiring is easier; and the competition starts later. tweet

- Reid Hoffman, LinkedIn tweet


Your work speaks for you. tweet

- Michael Lopp tweet


I’m always throwing out ideas, so it’s not creativity, it’s just volume. tweet

- Ben Huh, LOLCats tweet


We’re never done with simplicity. tweet

- WordPress Philosophy tweet


Pretending you know what you’re doing is almost the same as knowing what you are doing, so just accept that you know what you’re doing even if you don’t and do it. tweet

- Bre Pettis tweet


Ideas are commodity. Execution of them is not. tweet

- Michael Dell tweet


You need a team that’s going to care about this thing as much as you do. tweet

- Scott Heiferman, Meetup tweet


Do less. tweet

- Seth Godin tweet


No one remembers how you got there, only that you got there. tweet

- Jason Calacanis, Mahalo tweet


We want Google to be the third half of your brain. tweet

- Sergey Brin, Google tweet


Limitations can be creative – if you do not have a wind machine, use a fan. If you do not have the bandwidth, do not expect the cinema. tweet

- The Plugin Manifesto tweet


Fearlessness is like a muscle. I know from my own life that the more I exercise it the more natural it becomes to not let my fears run me. tweet

- Arianna Huffington tweet


Solve a real problem and the world is yours. tweet

- Aaron Patzer, Mint tweet


Get your idea out in the wild, iterate your ass off, and hopefully build something spectacular. tweet

- Kyle Bragger, Forrst tweet


You have to be very nimble and very open minded. Your success is going to be very dependent on how your adapt. tweet

- Jeremy Stoppelman, Yelp tweet


Remember: It’s not innovation until it gets built. tweet

- Garry Tan, Posterous tweet


I don’t know what a monopoly is until somebody tells me. tweet

- Steve Ballmer, Microsoft tweet


Hire great people and give them freedom to be awesome. tweet

- Andrew Mason, Groupon tweet


In fact, researchers have settled on what they believe is the magic number for true expertise: Ten thousand hours. tweet

- Malcom Gladwell tweet


This is your life. Do what you love, and do it often. If you don’t like something, change it. If you don’t like your job, quit. If you don’t have enough time, stop watching TV. If you are looking for the love of your life, stop; they will be waiting for you when you start doing things you love. tweet

- Holstee tweet


Ideas that most people derided as ridiculous have produced the best outcomes. Don’t do the obvious thing. tweet

- Fred Wison, Union Square Ventures tweet


Success cannot come from standstill men. Methods change and men must change with them. tweet

- James Cash Penney, J.C. Penny tweet


We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service. tweet

- Tony Hsieh, Zappos tweet


I miss the anarchy. tweet

- Ray Tomlinson, Inventor of Email tweet


Don’t worry, be crappy. Revolutionary means you ship and then test… Lots of things made the first Mac in 1984 a piece of crap – but it was a revolutionary piece of crap. tweet

- Guy Kawasaki tweet


The time has come to concentrate on the future of Linux rather than on the destructive goal of enriching oneself at the expense of the entire Linux community and its future. tweet

- Debian Manifesto tweet


I want to put a ding in the universe. tweet

- Steve Jobs tweet


Empower yourself and realise the importance of contributing to the world by living your talent. Work on what you love. You are responsible for the talent that has been entrusted to you. tweet

- Catharina Bruns tweet


Just be prepared for a long and often uncertain journey. The good stuff doesn’t come easy. tweet

- Tim Westergren, Pandora tweet


Be nice to nerds. Chances are you’ll end up working for one. tweet

- Bill Gates tweet


User experience is everything.  It always has been, but it’s still undervalued and under-invested in.  If you don’t know user-centered design, study it. Hire people who know it.  Obsess over it.  Live and breathe it.  Get your whole company on board. tweet

- Evan Williams, Twitter tweet


Don’t spend too much time planning, release early and often, some things will work, others won’t, refine and move forward and above all forget the money, just make sure you love what you’re doing. tweet

- Kevin Rose, Digg tweet


With the anonymous system, you’ve got a place where people are uninhibited. … You’re getting very truthful conversation. And you judge somebody by the content of what they’re saying and not their username, not their registration date. tweet

- Moot (Christopher Poole), 4Chan tweet


I don’t think an economic slump will hurt good ideas. tweet

- Rob Kalin, Etsy tweet


When you innovate, you’ve got to be prepared for people telling you that you are nuts. tweet

- Larry Ellison, Oracle tweet


I open each class with an explanation of the singular importance of being a “dealmaker.” The manifesto of the dealmaker is simple: Reality is negotiable. tweet

- Tim Ferris, 4 Hour Work Week tweet


All our dreams can come true, if we have the courage to pursue them. tweet

- Walt Disney tweet


No successful company has had ever been the product of just one person. tweet

- Caterina Fake, Flickr tweet


Failure is simply the opportunity to begin again, this time more intelligently. tweet

- Henry Ford tweet


It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. tweet

- Warren Buffet tweet


If you have the right attitude, interesting problems will find you. tweet

- The Cathedral and the Bazaar tweet


The defining qualities are about use: ease and simplicity. Caring beyond the functional imperative, we also acknowledge that products have a significance way beyond traditional views of function. tweet

- Jonathan Ive, Apple tweet


Formal education will make you a living, self education will make you a fortune. tweet

- Jim Rohn tweet


A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies. tweet

- The Cluetrain Manifesto tweet


When I’m old and dying, I plan to look back on my life and say “wow, that was an adventure,” not “wow, I sure felt safe.” tweet

- Tom Preston-Werner, Github tweet


Everyone shall have the right to freedom of expression; this right shall include freedom to seek, receive and impart information and ideas of all kinds, regardless of frontiers, either orally, in writing or in print, in the form of art, or through any other media of his choice. tweet

- The Cult of the Dead Cow tweet


Obscurity is a good thing. You can fail in obscurity. It removes the fear of failure. tweet

- Jason Fried, 37signals tweet


We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: tweet

Individuals and interactions over processes and tools Working software over comprehensive documentation Customer collaboration over contract negotiation Responding to change over following a plan tweet

That is, while there is value in the items on the right, we value the items on the left more. tweet

- The Agile Software Development Manifesto tweet


It’s a great discipline to have to report to somebody – even if you’re the sole owner. tweet

- Tim O’Reilly tweet


The Internet should enrich the lives of individual human beings. tweet

- The Mozilla Manifesto tweet


You have chosen the wrong path if it’s not fun. And you are probably not taking enough risk if it’s not hard and rocky sometimes. tweet

- Marc Benioff, Salesforce tweet


When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue. tweet

- Josh James, Omniture tweet


Everybody’s chasing that leading edge, but there’s an awful lot of opportunity in the trailing edge. tweet

- Matt Rutledge, Woot! tweet


You’re bound to upset, offend, or annoy people when you’re not adding heavy layers of social sugarcoating. tweet

- DHH, 37signals tweet


Let me make this crystal clear: once you sell me something, I will do whatever I want with it. Period. I’ll take it apart, I’ll patch it, I’ll make it do things you never imagined, and I’ll tell everyone who will listen exactly how to do the same. It’s mine, and every device you’ve purchased is yours too; don’t let anyone tell you otherwise. tweet

- The Hardware Hacker Manifesto tweet


Do or do not. There is no try. tweet

- Yoda tweet


I’ll be adding to this list as time goes on and would love your feedback!

  • TrafficColeman

    We all need good words in our lives..so these will encourage anyone mind frame.

    “Black Seo Guy “Signing Off”

    • http://john.do John Saddington

      mind frame…?

  • http://www.searchable.com/blog Jasper | Searchable

    Awesome stuff, John. I really connect with number 35 “Do the stuff you enjoy, as opposed to the stuff you think you should be doing.” I’m pretty sure just about ever single one of us was challenged about our activities online, whether by friends or family — many just don’t understand how powerful the blogging medium is, but sticking with it is what we need to do to find personal success.

    I really like number 65 as well “Your work speaks for you.”

    • http://john.do John Saddington

      i totally agree. let your work do the talking!

  • http://lifexpresseddigitally.me/blog Brian Alexander

    Here’s one I’ve written down from you John.

    “Teams that love to work together care less about the environment and more about each other. ”

    Love it.

    • http://john.do John Saddington

      thanks brian…… i totally believe this to be true.

  • Meg

    I am really like Ashton Kutcher’s quote. Simple, to the point, and it pretty much encapsulates the last two years of my life. Sometimes we are called to wait and it can be a good thing, but other times I really believe that we need to make things happen, and pursue our dreams with reckless abandon. :-)

    • http://john.do John Saddington


      i try this. it’s hard to do, but it has worked for me on occasion.

  • Meg

    Wow, I need coffee. I am really *liking* Ashton Kutcher’s quote.

    • http://john.do John Saddington

      i need some right now as i type this comment…….!

  • http://marcuswilliamson.com Marcus Williamson

    This is solid dude. Def gonna dissect each one soon.

    • http://marcuswilliamson.com Marcus Williamson

      Forgot to add one…my b man.

      Don’t compare your beginning to someone else’s middle. -Jon Acuff

      • http://john.do John Saddington

        this is a very good quote as well!

  • http://sproutsenroute.com Kristin

    Love numbers 26, 100, and 119 :) They are all awesome, but those were my favorite. Eyes on the prize… you know, the eternal one.

    • http://john.do John Saddington

      for sure…….!

  • http://theureta.wordpress.com Annamarie Theuret

    This is so awesome! Thank you for sharing all these wonderful quotes. This is im inspiration for the day!

    • http://john.do John Saddington

      sure thing!

  • http://drewhauser.wordpress.com Drew Hauser

    This is a fabulous collection of quotes! Well done. I especially love #106

    • http://john.do John Saddington

      have any to add?

  • http://Getbusylivingblog.com Benny

    Love quotes and many here I’ve never seen before!

    • http://john.do John Saddington

      have any that you know benny?

  • Jamie (Lionstand)

    Thanks for this John.

    These will be going in my Evernote “Quotes” notebook.

    Love the quote from Drew Houston

    “Learn early, learn often.”

    A favorite of mine is from Mark Batterson,

    “I’ve learned that taking no risks is the greatest risk of all.”

    • http://john.do John Saddington

      learn early…… learn often. i love that.

  • Greg Herman

    I thought my favorite quote would be, “Good is the enemy of great,” by Collins. Then you reminded me of the Yoda quote. Both are so good.

    • http://john.do John Saddington

      had to throw in some fun ones!

  • Ben Forsberg

    Now, let’s hear a quote from you!

    I like Bob Parson’s quote as it resonates most closely with my life: “I believe that not much happens of any significance when we’re in our comfort zone.”

    God didn’t create us for comfort, but for achievement.

    Good post, John.

    • http://john.do John Saddington

      love that ben. hope things are well!

  • Jake Sumner

    Love this collection of quotes!

    Especially #115:

    When you find an idea that you just can’t stop thinking about, that’s probably a good one to pursue.
    - Josh James, Omniture

    One quote I’ve lived by for years now:
    “Dream no small dreams for they stir not the hearts of men.”
    - Johann Wolfgang von Goethe

    • http://john.do John Saddington


      i like that one by johann. thanks for that!

  • Dewitt Robinson

    “The ultimate measure of a man is not where he stands during times of comfort and convenience, but where he stands during times of challenge and controversy.” -Dr. Martin Luther King Jr.

    • http://john.do John Saddington

      martin luther king… what a guy.

  • Jon Stem

    I’ve always liked #102:

    Failure is simply the opportunity to begin again, this time more intelligently.

    - Henry Ford

    Fantastic. And something that you wrote a while back on this site, John, that has stuck with me and helped me get moving on some things I’ve always wanted to do:

    “Sometimes mediocrity becomes superiority through execution!”

    Thanks for that.

    • http://john.do John Saddington

      i love that quote too…

      and sure thing…!