Seth, as many of you know, is a marketer’s marketer and an incredibly consistent and powerful thought leader in the online space. He’s created a significant personal brand that is worth millions, literally. But more importantly, he’s challenging difficult-to-change cultures and markets and people are listening.
In a sentence he’s simply worth talking about. I think this is the key to personal online branding: Being remarkable enough for people to talk about and share with others. You see, it’s not enough to have a personal online brand – you must ultimately do something with it and attract people to your cause and your work.
In the end, this is perhaps the best thing that you can have happen instead of just a nice looking landing page:
People talking about you is far more effective than talking about yourself. – Seth Godin tweet
I love that.
You see, it’s just human nature to be biased, to doubt, and to be anxious of other people who spend a lot of time talking about themselves. Those that manage this best spend their time not just talking but doing – doing great work that’s worthy enough of buzz, attention, and excitement.
In fact, those that do this really well don’t have to do much talking at all – other people talk about them instead.
[This is part of the Personal Branding Series.]