5 Tips to Help You Blog Like Steve Jobs

Think Different. Like Steve Jobs. Just Kidding...

If Steve Jobs were to actively blog I would be one of the very first subscribers as I have taken much from the way he thinks, innovates, and leads as a professional.

Not to mention the fact that I absolutely love some of the products that his company has created (MacBook Air anyone?!?)!

I was walking through some of my notes from this book, The Innovation Secrets of Steve Jobs, and realized that there are definitely some neat takeaways from it that could apply directly to blogging that you might appreciate.

Here’s my list:

1. Do What You Love to Do

It’s quite obvious to anyone that Steve loves what he does. He loves his company, loves the products that he gets to build, and loves the adoring community that rallies around him and his business every time there’s even a rumor about a new product or update.

Steve says:

You’ve got to find what you love. If you haven’t found it yet, keep looking. Don’t settle. tweet

As a blogger you have to do blog about what you love and if you don’t then you’re going to get burnt out. And even after you’ve found your niche become a master of it – there’s really never an end to it! Don’t settle, you’re not there yet!

Check out this video and head to minute 3:00 (although the entire video is awesome):

[tentblogger-youtube vmG9jzCHtSQ]

2. Become a Student of New Experiences

Steve Jobs comments a number of times that one’s creativity is directly linked to their ability to connect things, whether it’s ideas, people, strategies, etc. What this ultimately requires is a becoming a student of the “new” or in other words becoming a student of new experiences.

As a blogger you’re a part of a unique ecosystem of technology and you need to become accustomed to learning new technologies all the time. Don’t expect to be able to skate your way to success as you’ve entered into an environment that is constantly changing.

A truly successful blogger will always be a student of new experiences and new technology.

3. Think Big, Like Universe Big

A universe of products.

Your blog is your own personal universe and it’s yours to mold, craft, and put on display as you see fit!

Steve Jobs has made it his mission, in every single product and in every single business decision to continue to not only craft an alternatie reality but to put a “dent in the universe” – that is, he wants to change the way things are done.

In fact, when an executive over at Disney was given the responsibility of revamping the lagging success of the Disney Stores he approached Steve for some help. Steve said simply:

Dream bigger. tweet

Your blog has an unlimited potential to do great things, to share your ideas with an ever-growing audience. But, your blog is limited by the blogger (you!) and you’re ability to tap into that potential which, for many, is much smaller than the blog deserves.

If Steve was a blogger he’d see more than just a blog – he’d see opportunities to change hearts and minds. You need to have the same perspective.

4. Insane Level of Focus and Mastery

One of my favorite pictures.

It’s a great story and that’s because it’s true: When Mark Parker, the newest CEO of Nike, took the helm he immediately called Steve Jobs for some sound and strategic advice. It was probably the best thing he could have done. Steve said:

Get rid of the crappy stuff and focus on the good stuff. tweet

In other words, Steve suggested that Mark say “No” to all the good stuff and just focus on the great stuff – he was teaching Mark the incredible value of learning to say “No” and focusing his energy into the very few things that deserve a “Yes.”

Since your blog is your universe you can get to do whatever you’d like but oftentimes at the cost of diluting your energy, time, resources, and the quality growth of your blog.

I’ve covered this already and I’ll continue to say it until no one asks me again about it: Your blog needs to focus, focus, focus; and then you need to focus it some more.

In addition, Steve is a master communicator and his keynote presentation skills are legendary. It’s not luck – it’s an insane combination of practice and product knowledge that makes him indomitable. He is, on many different levels, the greatest corporate storyteller ever and he creates a flawless duet of education and entertainment.

Master the craft of blogging and you’ll reap the benefits of your dedication.

Steve Jobs is so zen.

5. Simplicity is the Ultimate Sophistication

It’s no secret that Jonathan Ive, the genius behind the sophisticated industrial designs of the Apple product line, has always strived for simplicity. But sometimes we forget (or aren’t aware) that Steve helped visioncast for Jonathan the product design direction that put Apple on the map! Ive reflects on Steve’s approach by sharing:

We are absolutely consumed by trying to develop a solution that is very simple, because as physical beings we understand clarity. tweet

There is no better example than the two-hear old YouTube sensation who manages to navigate an iPad with almost uncanny ability:

[tentblogger-youtube pT4EbM7dCMs]

Your goal as a blogger is not to complicate your message or your brand but to make it as simple as possible. This can impact not only your writing style but also the design around your blog. This is why I choose to use Standard Theme as a WordPress Theme Framework for my blog here so that my development of this community and the brand surrounding my content was focused squarely on just that: Amazing content.

Zero distractions (especially from a design perspective) and nowhere to go but straight to the posts. Yum.

Are you ready to think innovatively like Steve Jobs? Love to hear your thoughts!

  • http://shaunparker.me Shaun Parker

    Love the video of the 2 year old on the iPad

    • http://john.do John Saddington

      seriously. and thank so much for the blog post today!

  • http://thepastorworeplaid.blogspot.com bruce crews

    He is a true innovator, with lots to be learned from him. Think of this – every active Apple product fits on a standard dining room table! Great word John – thanks.

    • http://john.do John Saddington

      sure thing bruce!

      also, do you have a gravatar? http://john.do/gravatar/

      • http://thepastorworeplaid.blogspot.com bruce crews

        let’s see if it worked.

        • http://thepastorworeplaid.blogspot.com bruce crews

          well what do you know? thanks John – I’ve wondered for a while but never thought to ask.

          • http://john.do John Saddington


  • DS


    Okay, you or Steve Jobs said, “Get rid of all the crap.”

    Do you consider Google Friend Connect and Networked Blogs widgets as “crap”?

    This is one of the questions I’ve asked my readers lately and some say, “I don’t know how to follow a blog without google friend connect.”

    My response, “Really?”

    Do we need to educate them or do we need to cater to their needs and put google friend connect widget on our blog?

    Can I say No to this crap?

    • http://john.do John Saddington

      i don’t think they are crap… unless they are used poorly and without an particular strategic reason.

      i don’t have google friend connect or a networked blogs widget… i don’t find them to be advantageous to my current blog strategy.

      nor have I really favored them ever. but each situation is different!

  • Jeremy Myers

    The trick with item #1 is being able to make a living off of what you love to do.

    • http://john.do John Saddington

      the trick… or the goal!

  • Sheik Mozart

    Great post! Jobs is an incredible innovator and his ability to draw in his listener with candor and humor and drama is second to none.

    • http://john.do John Saddington

      wow… who are you? the church ninja? ;)

      seriously, what’s that about?

      and… you need a gravatar buddy! http://john.do/gravatar/

      • Sheik Mozart

        The Church Ninja is a mysterious warrior trained in the art of After-Effects-Fu.

        But seriously…

        It’s my first foray into blogging after some failed attempts using blogspot and WordPress.com.

        My goal is to expose some inspiration for solid church media designs and to possibly solicit some freelance work. It’s definitely a work in progress, but I’ve been plugging away pretty consistently at it.

        (This comment also serves to test out my gravatar.)

        • http://john.do John Saddington

          haha. awesome!

  • http://m1p.org Greg

    Just thinking about when Steve was cut loose from Apple in the 90′s and then returned. That must have been pretty tough. The company you co-founded tells you to leave, then you are willing to jump back in for a buck a year. Takeaways. Embrace difficulty. Be forgiving. Stay focused. Never Quit. The same goes for blogging…

    • http://john.do John Saddington

      omg… seriously… that is a great observation!

  • Rob Still

    Wow thanks John, what an inspirational and encouraging post! Love the vid of Jobs speech. The essentials really don’t change.

    • http://john.do John Saddington

      they don’t, do they!

      you know, everytime i see your gravatar i think of cat in the hat… strange, right?

      • Rob Still

        hmmmmm – well, I think I like the cat in the hat. How about this onw instead?

        • http://john.do John Saddington


  • http://dustinstout.com Dustin W. Stout

    Love. This. Post. I will definitely be revisiting this one often!

    • http://john.do John Saddington

      sure thing dustin! i’m a fan.

      • http://dustinstout.com Dustin W. Stout

        a fan of me? or Steve Jobs? I’m confuse…

        • http://john.do John Saddington


  • http://karlrivera.com Karl Rivera

    Your post is on point! Although Jobs doesn’t blog he is one of my blogging role models ha!

    • http://john.do John Saddington

      i think he should. he could go “pro”!

  • http://Hansschiefelbein.com Hans

    A “flawless duet of education and entertainment,” is wonderfully worded. And totally accurate. Great source of inspiration from Apple and Tentblogger.

    • http://john.do John Saddington

      thanks hans! my wife liked that one.

  • http://www.tnealtarver.wordpress.com TNeal


    Some writer (Hemingway, Twain, Stephen King, boy, talk about a wide literary range) said good writing is taking life and cutting out the boring stuff.

    Sure appreciate your wise counsel on all things blogging. Finally jumped in the pool last Sunday. I’ve referenced your advice often since.

    • http://john.do John Saddington

      sweet! congrats on the move! let me know how the first month goes…!

  • Marco Lee

    Accomplishments happen with big thinking! Nice realizations. :)

    • http://john.do John Saddington

      and… is executed in small increments…!

  • http://www.beatyjohn.com/ beaty

    Hello I’m from Malaysia. Love your writing. Your post really make my head to start to think about it.

    • http://john.do John Saddington

      sure thing!

  • http://marcuswilliamson.com Marcus Williamson

    So timely and good. And yeah Steve is so zen fo shos

    • http://john.do John Saddington

      he is. and i love the guy. i wish him the very best in his next role.

  • http://www.abetterwayofbusiness.com Ivan Bickett

    This, Sir, is a fabulous post.

    The point that caught my attention most was, Think Big, like Universe Big!!!

    WHAT GREAT ADVICE! Then listening to the video by Steve, it’s the 3rd time I’ve heard it in the last few weeks, where he says the people who change the world are the ones who are crazy enough to think they can. …That has really been on my mind lately. It’s the thought that won’t leave. What if I’m thinking too small? What if I’m aiming too low? What if we all are?

    I know I am. And it needs to stop.

    Thanks for bringing this to me again! I’ve discovered that I need to hear something 3 times before it really hits me!


    • http://john.do John Saddington

      sure thing! have your read the book yet?

      • http://www.abetterwayofbusiness.com Ivan Bickett

        Not yet. It’s on my list though (mainly b/c of your post about it!).

        Right now I’m working on 3 others:

        Book Yourself Solid – Michael Port
        Duct Tape Marketing – John Jantsch (sp)
        Visoneering – Andy Stanley

        Then I think I’ll move on to Jobs.

        • http://john.do John Saddington

          yes… i think so too…!