Most people choose their technology before they even start working on the strategy of their business blog but that’s so backwards! What you need to do is vet your strategy and understand the challenges of running a successful corporate blog before you even spend any time (and money) on building it.
Make sense, right? If you realize you can’t do it well then you can decide that a blog for your business isn’t the best idea, at this point in time, and then move on to bigger and better things. That’s why it’s important to start with strategy first and execution last – you simply don’t have any resources to waste! And, you’ll know what you’ll need when the time comes for you to seriously rock it out.
It goes without saying that choosing the right technology for your blogging platform is crucial. In fact, it might be the difference between you making sales and not (at least from the blog perspective).
Thankfully I’ve already captured a lot of what you’ll need in a few series already:
- Blogging Starter Kit – I walk through the very basics of choosing the right technology for your blog here, and some other great things to think about. Ultimately I land with WordPress!
- Launch WordPress Blog – I have my ultimate guide to launching an amazing WordPress-powered blog right here. It’ll take some time but it’s well-worth it!
- Other Series – Finally, I’ve got other series to help you out, even from the technical perspective, on blog content, SEO, Webmaster Tools, and more!
Some final thoughts before I leave you from the technical side of things:
- Easier the Better – At this point the easiest implementation is probably the best. Just get started, get publishing, and start kicking serious tail!
- Brand and Design – Design the blog, if you can or have time, to match the brand and the company’s main website. This is for brand cohesion and consistency. You don’t have to do this from Day #1, but it would be nice. Nothing lost though – make sure you’re hitting publish!
- Limit Yourself – Limit the plugins and 3rd party scripts that you’ll be tempted to add on to your blog. No need for those right now.
- Have Fun – As I always say… have a lot of fun. It’s your business, so it’s serious stuff, but always make time for the fun-factor. Blogs are fun!
[This is part of the Building a Killer Business and Corporate Blog Series.]