Establishing Trust: Your Content Isn’t Everything!

[tentblogger-vimeo 16535551]

As I hastily share in the above video you are just as important as the content that you create and publish. If your community or readers can’t trust you then it doesn’t really matter how awesome your content and blog posts may be!

I think that’s why video posts are so critical (and helpful) of establishing that rapport and trust with your readers as well as going above and beyond in providing value for all of them.

What are you doing to constantly establish trust among your readers, both new and old? How can you take it to the next level?


My wife is brilliant and has reminded me a few things that have helped me tremendously as I now think about these things all the time:

  • The way you talk can impact your audience’s perception and trust.
  • The images that you share, especially of yourself, can make or break you, especially on your ‘About’ page.
  • The clothes that you wear in your video as well as the “cleanliness” of your appearance (and hair) can impact elements of trust.
  • The environments in which you might be found in your pictures or videos.

I had never really thought about that before!

[This is part of the Developing Great Blog Content Series.]