Craft a Vision Statement for Your Blog

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[This is part of the Developing Great Blog Content Series. Check out the other posts!]

Do you have a “Vision Statement” for your blog? Do you even have a “vision” for your blog? Do you know where your blog (and you) are headed? Does your community know where it’s headed and can they articulate it just as well as the voice in your own head?

These are just some of the questions that, when answered, can help you navigate more effectively toward your goals as a blogger.

Now I define a Vision Statement a little bit differently in the context of your blog – for me I define it as something that describes, with clarity, what your life will be like when your blog is at it’s full potential.

For example, as I share in the video, my personal vision statement for my blog goes something like this (you’ll find a lot of this in my About Page):

My blog will enable me to have more time with my family while providing a consistent and increasing level of income. It will enable me to enjoy life abundantly and share that joy with others. It will let me say, with confidence, that I have a “lifestyle win”! tweet

What about you? Have you crafted a unique vision statement?

Why is This Important for Your Blog’s Content?

Unlike the previous blog posts that help you focus your content, explore and refine your strategy for executing on your expertise and unique value propositions, this helps you paint a picture of a large and attractive goal for yourself.

It’ll create guardrails for you as you continue to grow your blog and keep you heading in the right direction.

But perhaps just as important is that it’ll help orient your community as they walk and grow with you. I believe that the more your community understands your vision for your blog (and lifestyle) the more committed and interested and engaged they will be!

You do this for your community and for yourself! What a nice win-win situation!

How to Craft One

I’m not sure if I could give you many tips on how to craft an effective and compelling vision statement – I honestly believe that many already have one they have yet to actually explicitly stated it or shared it.

Many of us have dreams and goals of where we want to be and what role our blog plays in our future. For some their blog(s) are an important part of the future and their vision for a satisfying and rewarding lifestyle; for others it might be a much smaller part (but no less significant perhaps!).

The challenge is to craft a vision statement that specifically is engineered to your person and your goals as a person and individual in combination with your blog.

Dream a little. Stretch yourself a bit. Some would argue that most people dream far too small for their own good!

[This is part of the Developing Great Blog Content Series. Check out the other posts!]

  • Matthew Snider

    Great stuff brother. My analytics show my “about” page is number 2 in terms of traffic. I need to make it better and make sure to include a bit more about me!

    Thanks man!

    • John Saddington

      word up!

  • Jonathan Malm

    Should we publish this statement for our readers?…or are you just saying it should be evident based on the content we post?

    I’m pretty sure my vision statement is something like this:
    To help other people reach a point of creativity, while opening myself up to be a voice in the creative community. This will allow me to fully support my family via blogging, speaking and writing. This will also keep my constantly learning and adapting…

    Something like that. What do you think?

    • John Saddington

      you could do both! i think your content should speak about it (like your blog’s promise: but also it’s good to be explicit too!

  • Karen and Gerard

    My blog’s vision statement is simple: To share, inform and entertain!

    • John Saddington

      i like the last part the best!

  • Dustin W. Stout

    “Where there is no vision, the people perish.”

    I would modify this statement to, “where there is no vision, the readers vanish.” I still haven’t gone all out and visioncasted yet for my readers, but this post has put it back on my priority list! Thanks John.

    • John Saddington

      sure thing dustin. will you write about it or put it somewhere else?

  • Jeremy Myers

    I have a vision for my blog, but I am scared of it. It seems too… aggressive. Too optimistic. Too much of a dream.

    Your post might give me the courage to put it down in my About page. I will think about it.


    • John Saddington

      too aggressive? too optimistic? now i HAVE to hear it…!

    • Calvin Koepke

      Ya, you could probably just put that intro into your ‘vision page’, and I would be hooked.

      • John Saddington

        ;) can’t wait to hear it.

  • Danny Rohrdanz

    Great tips here, man. Hey I wanted to thank you. I just installed Standard Theme for my new site and it truly is incredible. Thanks for building such a great theme for us!

    • John Saddington

      sure thing danny! i love what I do… i feel really blessed.

  • Benny

    ‘It will let me say, with confidence, that I have a “lifestyle win”!’

    I love that line!

    A vision statement for a blog is definitely helpful. Gotta get working on mine. MIght have to borrow the phrase ‘lifestyle win’. :)

    • John Saddington

      sure, go for it!

  • Zack Vernal

    This is a great point! If you do not provide your audience with a proper idea of what our purpose is. Having this understanding, they are more inclined to not only follow, but also understanding what it is your trying to accomplish.

    • John Saddington

      totally on point. yes!

  • Chad

    I have always heard of businesses having a vision statement, but never a blog. It does make sense, however.

    In one of your other posts, you cover content creep; a vision statement can help guard against that, so long as we hold ourselves to it… :-D

    • John Saddington

      for sure! that’s a great reminder.

  • Kendall Lyons

    Sounds like something I better get on!!! Big time!!!

    In my Biblical Servant Leadership course we had to craft a “Life Mission Statement,” so why not craft a “Blog Mission/Vision Statement!”