5 Tips on Crossing the 1MM Pageview Mark


Last month I was able to finally cross the 1,000,000 pageview mark amassing nearly a quarter of a million unique visits in just under 16 months of blogging.

I’m honored and humbled by the size of the traffic – but to be sure, my blog’s rate of growth is not altogether impressive so don’t cheer on too much!

What it is showcasing clearly is the art and science of consistently growing an audience over time and how there really isn’t that “magic” formula to success – it’s just good old-fashioned work, every single day, hitting the “Publish” button and hoping for people to show up.

Remember, it’s a marathon race, not a sprint, and those that will ultimately be the most successful as bloggers are simply those that will not quit. Time and execution are your most valuable assets and the only true metrics – you see, most people will quit too early and many more simply won’t hit the “Publish” button.

If I were to give any words of advice to those seeking to reach their first 1 million pageviews it would be the following:

  1. Do the Work – Just hit “Publish,” period. Forget your insecurities since everyone’s got them. You have nothing to lose.
  2. Number Don’t Matter – They don’t matter nearly as much as people make them out to be. Don’t believe the hype. The only use numbers have is for the use of measurement so that you can calculate, iterate, and improve. Otherwise, forget about it.
  3. Financial Impact – People think that you can only make an income off your blog if you have high traffic numbers. Obviously I’ve proven that to be categorically false. Part of this is perception management but for the most part it’s just being a blog of high value that advertisers and partners love to work with. Traffic is only a small part of the financial equation.
  4. Don’t Give Up – I just have to say it explicitly. Please don’t give up too early. I learned this from my dad.
  5. Enjoy the Ride – If you’re not having fun with it (another very valuable asset and strategy) then you’re doing it wrong. Literally. Take a look at this post on “focus” if you need some guidance.

My next goal is to reach 2MM PVs in half the time, that is, 8 months to be exact. It’s a big goal but why not?

How are you doing so far? How can I help encourage you this year? Go get ’em!