“Personal Branding” is extremely important in today’s digital economy. Knowing how to effectively manage it is equally important, if not more so.
What most people forget is that the moment you’re born you begin a journey of digital-equity building whether you like it or not. (You can thank your parents for that in some cases…!)
The question is whether you will take control of it… because if you don’t someone else will (or the masses).
I decided that I’d rather manage it instead of the social media landscape that could do whatever they wanted with it, for better or for worse really.
So, I bought JohnSaddington.com (site has changed, link to DEMO below) and just sat on it for awhile, but I wasn’t sure what I should do with it.
It looked like this for a while:
Obviously it couldn’t stay like that. At first I thought I should purchase some ready-made website (like GetNectar.com who was an obvious inspiration but will set you back 200 bucks or so… but they do have some amazing other versions and flavors!) or off-the-shelf app or theme. … Bleh. I knew I could do better for free.
So, I set out to develop a WordPress theme that would help do that in a creative and attractive way. I wanted something simple, elegant, and super easy to change as my brand changed. I wanted it super light weight, memorable, and had elements that mattered.
I also wanted to make it readily available at no cost to my friends, family, and many others, especially in today’s economy.
I’ve had a lot of friends laid off recently and as they search for jobs and as businesses/recruiters/HR managers review their credentials and use Google to help find the “real” you (hopefully they don’t find the MySpace picture of you half-naked and piss-drunk) wouldn’t it be nice, I thought, if they found YourName.com instead with an attractive and impactful first impression?
Right. You get the picture.
So the Ipseity Personal Branding WordPress Theme was born.