Monthly Archives: January 2012

ChairCo: Why Team-Based Coaching Works

As I’ve shared last week I had a great time with my coaching class as I walked them through a study on the core motivational theory and how we can apply these elements to our business ventures, our vocations, and extract our value out of them so that we can exist fully as we were made to be.

And I couldn’t be more happy with this class as they’ve proven to be highly engaged and dedicated – one of the class members drives up from Jacksonville, Florida in the morning (5+ hrs one way) and then drives home just for the class! Seriously.

But one of the most significant pleasures for me is the affirmation that my model of group coaching, or team-based coaching, is working as I had hoped it would. Although I’ve developed some great 1:1 coaching relationships (Executive Coaching) it’s quite apparent that the collaborative environment enables even more connection, community, and progress.

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Top Love Needs for Men and Women

Does the following resound with you?

Women need:

  1. Unconditional love and acceptance
  2. Emotional intimacy
  3. Spiritual intimacy
  4. Encouragement and affirmation
  5. Companionship

Men need:

  1. Unconditional love and acceptance
  2. Sexual intimacy
  3. Companionship
  4. Encouragement and affirmation
  5. Spiritual intimacy

 

David Ogilvy: Reading Outside the Lines

I’m reading two books that are a bit outside my typical fare of business books: Confessions of an Advertising Man and Ogilvy on Advertising, both of them highly recommended from creative professionals, especially those in marketing and advertising circles.

I’ve definitely heard the name but have never read any of his works but apparently he’s the man when it comes to this type of stuff – a true leader and innovator in the space. In fact, he’s often been considered the “Father of Advertising” among many other monikers:

David Ogilvy, the pioneer of modern advertising and the progenitor of the modern agency business, is also one of the most famous people that the ad world has ever produced.

Oh. Wow, ok. Sure. I’ll go read some of his stuff then (that’s what I told myself). I did some Googling and found this incredible letter he once wrote about being a lousy copywriter. Incredible.

So I went and bought two of his books.

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3 Tips to Remember When Using Google Webmaster Tools

We’ve been going through Google Webmaster Tools for the last week or so and at this time you’re most likely really bored of it.

Sure, I get that! Heck, it’s not the most fun place to hang out all the time but you do understand the point and value at this time, right? And, you’ve probably begun to appreciate the fact that it’s not that difficult to manage or even learn for that matter and yet it’s got incredible power that can help you optimize your blog in very beneficial ways.

Now that’s something you’ll want to get behind.

So, as I wrap up this small and succinct series I wanted to leave you with 3 tips that’ll solidify any teachings that you’ve received through this series into some actionable steps for improvement.

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Can’t Wait for WordCamp Atlanta!

I like Iron Man.

I’ll be speaking twice this week, the first at the local Atlanta Bloggers Meetup (which is currently full and capped at 100 bloggers!) and then at WordCamp Atlanta 2012. Pretty stoked!

I’ll be sharing some key learnings and techniques on how to blog without burnout, especially as it relates to creating traffic, audience, and increasing your business. It’s something I’ve been doing for years and I’ve been able to create a working and sustainable strategy and method that I believe will work for anyone.

Confident much? Yes, I’m pretty confident about it – and it should be a heck of a good time. One of the things that I love more than anything is seeing people take their online efforts and being seriously accelerated – it’s part of what I help coach others to do on a regular basis.

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Optimizing via Google Webmaster Labs

Author Stats via Google Webmaster Tools

Taking a look at the Labs feature in Google Webmaster Tools can show you a more than a few things that can help you optimize your blog – this won’t take too much of your time (at least the first few parts) but you’ll want to not skip over them as part of your weekly (or monthly?) review.

The first part is Author Stats with can help you take a look at particular posts and their impact on search. From Google themselves:

Google is piloting the display of author information in search results to help users discover great content. This feature is being rolled out gradually and will be implemented algorithmically, so author information will not always display in search results.

To identify the author of a blog or article, Google checks for a connection between the content page (such as an article), an author page, and a Google Profile. Authorship markup uses the relattribute (part of the open HTML5 standard) in links to indicate the relationship between a content page and an author page.

The point is that Authorship will become a more influential marker of SEO and traffic generation. This makes sense as it’ll help establish authority more quickly for the source of the post. If you need any more thoughts from the engineers themselves then you can review this 9 minute clip here:
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ChairCo: The Business of People Acceleration

Last week I was able to sit down with three incredible individuals with three incredibly-different backgrounds and watch them literally pour out their hearts and souls in front of an audience that they had just (physically) met for the very first time.

Although they were nervous they were more than prepared. More than that though was a passionate desire to make some significant changes in their lives – you see, what they currently had in terms of their jobs, their vocations, their small businesses, and their overall lifestyles just wasn’t “working.”

So I stepped in and they allowed me the honor of accelerating them in the right direction. Last week was their first presentation and project – they had been laying the groundwork for over a month as my Class Zero had begun to walk through my coaching program and had met each other virtually and online sharing struggles, hopes, dreams, and everything in between. This was the culmination of their work thus far and they knocked it out of the park!

Ah, the best is still yet to come as I get to spend another few hours with all of them today in yet another creative environment as we deep-dive into understanding who they are in relationship to our core motivations as people. To say that I’m excited would be an understatement.

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Publishing, Trust, and Our Joy

We take our craft very seriously – and yesterday was a great example of that as our entire team sat in front of the new iteration of our product and scrutinized every single pixel, from the inside to the outside, and found that we couldn’t compromise any of them.

This is not a matter of “getting things out the door” or “shipping” but rather an intensely-deep love for our products (and our customers who will use it). We want to spend the laborious time sweating the small stuff so that they don’t have to – and so that they get to enjoy our work as much as we enjoyed making it a reality.

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