Monthly Archives: December 2014

Building the “Marketing Money Machine”

The Marketing Money Machine.

The Marketing Money Machine.

The “small business-y” part of building a successful side project is as important as building a working and attractive product that consumers and customers want to buy. Modeling and managing well the (simple) financial budgeting aspect is a very big part of this equation.

But part of the nitty-gritty of the financial budgeting is how one begins to build the so-called Marketing Machine – that is to say, spending strategically the money that one does make into new marketing initiatives that then results in sales figures greater than that of the cost of said new marketing initiatives.

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A Very Merry Refactoring Christmas!

Refactoring is a very important part of building a product and the timing of a refactoring effort is just as important as the effort itself.

In fact, I have found myself often “refactoring” a lot of my projects, not just from a code base perspective. You can “refactor” your business model, your marketing initiatives (which I am constantly doing), and even your entire philosophy around your enterprise.

I mean, essentially, there isn’t anything that you can’t refactor.

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Yummy Snack

He'll be back...

He’ll be back…

We made some homemade chocolate banana muffins for Santa. He apparently really liked them.

I’m glad since it was a grueling test of patience to manage two very excitable children with a ton of ingredients… in other words, sweat and tears were poured into that little brown thing…

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On Leveraging Existing Networks

Kinda like this... sorta.

Kinda like this… sorta.

One of the reasons that blogging has been a boon for my efforts in regards to building traction is the fact that I’ve been building it for years before it ever came into play (or into play specifically around the app).

I tell people often that they have more of a network than they realize – what they are lacking is the opportunity to tap into it tactically and at the right moment.

Blogging has, overtime, allowed me to gather like-minded folks who generally like what I like and who dislike what I dislike.

They are, in one sense, digital friends and fans rolled into one.

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Thankful for iTunes Connect Being Unavailable

Well, I’ll admit that I’m a little bummed as I was unable to get the latest version 1.1 update into the store before it officially closed. I think, technically, that I was within the deadline of my submission but I’m sure they were super-backed up and had a ton of apps and approvals to make.

So, we’ll just have to wait another week before you guys see the updates and fixes that I’ve provided for v1.1 (list here). For your sake, the Mac App Store closes between December 22nd and the 29th and as a developer I have access to a number of things that I need except the iTunes Connect area:

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Saying ‘Yes’ to Startup Life, Repeatedly

I’ve been cleaning out my digital closet, sotospeak, and moving a lot of the physical drives that I have to cloud-based solutions. I am, quite simply, completely over the idea of having anything physical when cloud services are not only cheap but infinitely-more advantageous.

I have about 5 or 6 terabyte drives to move and manage and it’s taking quite some time to navigate and upload, the latter being the most difficult challenge as my apartment connection is molasses. So, it just takes time.

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Make the Complex Simple


At one point in my life I was a cub scout. Yes, imagine a small asian boy running around collecting twigs and leaves other combustible material for a fire so that we can cook our dinner.

I loved that as there wasn’t much to it – I was given an overarching goal and then given freedom to find solutions (with very little direction).

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Goodbye Facebook Page

A few days ago I made the decision to EOL (“End of Life”) our Facebook page. The question, of course, is why I would choose to do this when there could be some clear value for customers (potential & current).

I could probably wax philosophical for quite some time on the reasons why but someone has already done that (and done it much better than I!) here on Copyblogger. I agree with nearly all of their reasoning but perhaps the most cogent is the one focusing on time.

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Ambition to Write

William Styron once said this about formal education for those that are considering writing as their profession:

For a person whose sole burning ambition is to write — like myself — college is useless beyond the Sophomore year.

He goes on to say, to his father via letter, than real wisdom comes from simply “getting out in the world and living.” There’s a lot of truth to this, even in today’s economy. If writing was something that I was dead-set on doing out of High School I probably would have felt the same way.

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