Monthly Archives: July 2015

The 50/50 Rule

I am pretty obsessed with the truth that if you’re not spending half of your time building traction (i.e. marketing) then you have no right to expect a decent amount of sales when you scale your indie app (or startup, or even large-scale business).

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Refining Your Personal Toolkit

via another Guest Post on Media Temple:

The last thing that any tool or technological advancement should do is spend more time than is absolutely critical and necessary. At the same time, it is your responsibility to ensure that you’ve chosen the best tools and utilities for the job.

Read the full post here.