Monthly Archives: March 2018


Somewhat random… but, I’ve found that I’m willing to walk away from something small so as to continue my progress and momentum forward.

This isn’t metaphorical… this is quite literal.

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Thinking About Architecture… Schema… and The Why.

Hey all!

Hope you’re having a great Wednesday (“Hump Day”) and that you’re getting a lot done.

Peter and I have been hacking away at putting the right frame and boundaries around YEN and I wanted to share one of the preliminary outlines of our schema / architecture / I-think-this-is-what-we-are-building-right? types of things:

What you see is essentially a general workflow of how the user might engage with YEN and the greater platform.

As many of you have guessed (and as we have shared) we are looking at re-writing the very idea(s) around what a cryptocurrency exchange can be; from the very structure of design all the way down to the way people buy cryptocurrency.

We think there’s a huge, un-tapped opportunity to serve our cryptonation really well and so we’ve gone back to the drawing board more than a few times on our principle designs.

To a large degree we’re simply asking this question:

Why does YEN exist?

And maybe even this one as well:

Why should YEN exist?

These obvious existential questions are important for us to marinate on and respond to and if we can’t easily answer them (or figure out what the real questions are) then we’re wasting our time.

Much of the feedback that you’ve given us so far as it relates to use cases has been really, really helpful (keep that coming!). We want to get as much feedback as possible before we lay any serious lines of code so that we’re executing against something that all of you will not only use… but love.

To infinity… and blockchain.

– john

The Cost of YEN’s New Domain & URL…

Hey folks,

As many of you already know, we’re moving forward pretty quickly on what we believe is going to be the biggest project of 2018… for us and for you and for our larger community!

We’ve shared that the project is called “YEN” and we’ve managed to secure an amazing new url (which currently shows our temporary landing page):

Legit, right? But, it wasn’t without cost. 

In fact, we paid nearly $5,000 USD for it, as you can see here:

Although my brother and I are very conservative with our spending across the board we felt like the best domain was worth investing in and obtaining.

This isn’t the most costly domain that we’ve ever purchased… but it may just well be the most exciting!

Your support means a ton so that we can make decisions like these. 

We’ll have more news about Yen in the coming days, weeks, and months… but, we count all of you as folks in the “inside” of what we’re doing.

Have a great monday!

– john