20/20 on Pressgram

I was asked this about 5 months ago and it was too soon for me to be able to answer the question as it related to this failed project, Pressgram. In many ways it probably still is and yet emotionally I feel that I can say, with confidence, that I have moved on.

I mean, what else can I or should I do?

The most important thing that I’ve learned in the past year or so since putting this project to bed was rather a confirmation that what I believe to be a significant remedy for failure is very true in my own life.

In the past I’ve shared this principle:

It’s as simple as getting out of bed, shaking off the dreamy cobwebs of sleep, getting a shower, brewing my first cup of coffee, and deciding that I should probably kick some ass today.

I choose action instead of the potentially damaging mind-games of overly-medicated forms of meditation and self-reflection.

And that’s what I’ve decided to do. Get up, head to work, kick ass, rinse and repeat. I’ve given my time and attention in all of it’s facets to the good and worthwhile work, fulfilling work.

But, as I also mention, that doesn’t mean that I haven’t learned a thing or two and here is my greatest 20/20 truth that I’ve had to wrestle and grapple with: I should have stopped sooner.

To provide more context, there was a distinct point in time when I got the sense that this project wasn’t going to work. It was actually around the 1-year mark when I had made a significant pivot and had seen the results of a major 2.0 release and a few months had passed since even the first 1.0 release.

I was working hard to find the so-called “product market fit” and I was unable to do it. I was running out of time and certainly running out of money. All signs pointed to it not working in its current form(s) and having to raise some capital to give it yet another go.

But in my heart (and gut) I had a gnawing feeling that I was barking up the wrong tree and that moving forward into funding wasn’t going to work out. Hindsight is certainly 20/20 and now I see those whispers so clearly that it hurts.

I should have shut it down before I went all the way into raising and then making even larger decisions that impacted my family. I do not regret but I’d be lying if I said that it didn’t hurt to think upon these things. I should have let that project die sooner.

So, to answer the question directly, if I were to “do over” that project I would have simply stopped sooner and begun exploring other options for work, projects, and employment. Consequently, I wouldn’t have put my family through so much.

Lesson learned. And, as best as I possibly can, I will listen to the soft still voices in my mind, heart, and soul a bit more carefully so that I can make even better decisions about the who, the what, and the where surrounding my work and family.

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