Monthly Archives: March 2021

📻 — The Rise of the “Community-Centric” Blogs for Corporate, Enterprise & Business Blogging

Hello yenizens!

It’s “humpday“! Yesterday was a bit of a “bust“… since I got upset about a bunch of random stuff that I shouldn’t have but since I was already tired and frustrated and as dl;fj als$@#$d jf;la&*( sdjf ;@#$lask #@$jfl;kasjf ;lks&a jfdls;akdf34)(a js…@@@111!!!1

… you know, stuff like that! Love you all. Here’s your daily goodness:

  1. Junior vs Senior. Solitary. Lurkers. Async meet. URL. Workstream.
  2. Equity for software. PM-minded engineers. Comet events. Focalboard.
  3. Host notes. CH analytics. More of the same. Stuff. Money. Promote.
  4. StackerX. Stackby. VS Themes. Juice. Nate. Bliss. Cameo fans.
  5. Willpower. 6 week cycles. Feature mgmt. Art of public speaking.
  6. Master your mind. Regulating power. Reopen startup offices. Speakers.
  7. Ownership economy. Roblox building mistakes. Community services.
  8. Doom in a tweet?! This will end my career. All video. OnJam.
  9. Clarity is everything. Broken! Fantasian. Productive? No. Steady.
  10. Relentless prioritization. A new engineering leader. LinkTree raises!

To infinity & community,

— john

It dawned on me the other day that just as there’s been a rise of industry-specific and role-specific blogs (or categories within larger blogs) that I’ve started to see a lot more “community-centric” blog categories, specifically designated and designed to promote the awesomeness of the company culture when it comes to community.

An easy example and analogy would be the rise of engineering-centric blogs for the company or enterprise as well as product / marketing-centric ones, ad nauseum. The point is this: A great Community Blog can tell you quite a bit about the company, itself.

This is, of course, a good idea to review if community is something you care about (most of us who read this newsletter believe this to be true!) but especially if you’re going to get a job there.

Three obvious things that come immediately to mind:

  1. They are taking advantage of all the upsides that a community-centric organization gets when they dedicate themselves to being a community-centric or community-led company. This means they are more naturally competitive because they are future-proofing themselves against downturns and even global pandemics.
  2. It means they have a culture of transparency; at least more than most companies. They know that communication is community and they execute against it well.
  3. Thirdly, it means that they are a company that understands the value of “building in the open” or “building in public” which means that the work you do at the company will be more broadly shared and publicized; this, in turn, means greater and healthier future opportunities for you and your career.

High-quality community-centric corporate blogs often do the following things:

  • They communicate clearly not just what they are building but also how and why they are building. They share their learnings, failures, and, of course, any win they get to experience with the community. The goal is to help the larger community win by up-leveling all of the readers who encounter the community blog.
  • They always highlights / displays the author (and any byline) and make sure the creator gets the credit and acknowledgement that they deserve. Although it’s a corporate blog, it’s still about the creator and the larger community. The company commits resources to share their team’s work on social media.
  • Attract higher and higher quality talent because of the two points of execution above. This means that the quality of the staff continues to rise as a direct result of having a public-facing, community-centric corporate blog (shit, that was a mouthful).

It’s worth thinking about adding a dedicated blog to “community” or, at the very least, adding a new category off your existing larger blog and making it “community” or in some obvious way that would connote such. Just as engineering-centric blogs beget “Engineering Leadership” in the software and technology, the same thing is already happening in the community space.

If you want to build an effective community “moat” for your project and business, it’s time to go full-out CommSaaS and build a universe around you that will support you all the way; that includes things as simple as booting up your blogging (or newsletter) software and getting to it.

If you need help, I’ve got you friend.


📻 — Human, Social, Relational Capital in Communities

Good morning yeniverse!

Per usual, your usual daily drop of goodies right in your email inbox, yo! I’m grateful for a final few days in March as we wind the first quarter of 2021 down! Let’s keep things moving!

  1. Doc is a feature. How we organize dev. Yoda. Coscreen. Video.
  2. Critics are useful. Yes. Birthdays. Good explanations. Ryu! Fontshares.
  3. Loaders? Newsletter builder. Chrome extend. Nothing more. Docker.
  4. WPuniverse. Tech interns! Demoflow! Stormly. Tutorials. Psychology.
  5. Walling? Wut. On Deck raised. Policing. The complexities of urban combat.
  6. Great products summarize value. ADHD superpower? Nah. Blogrolls!
  7. China cloud. Going indie. Game in font. Good friend. Deep learning.
  8. Trust, diversity. Fuck me. Goodbye. Hutter. Discord. Build daily habits.
  9. Async documentation. Rape doesn’t pay. Mainstream coaching? Apologies.
  10. New pasta? Dead? Papercups. Whoops. How Angellist makes money.

To infinity & community,

— john

A good reminder:

Rolling up your sleeves and actually shipping something is much, much more valuable. If you take no other advice from me ever, ship something. You’ll learn more shipping a failure than you’ll learn from reading about a thousand successes. And you stand an excellent chance of shipping a success — people greatly overestimate how difficult this is.

via kalzumeus

Oh, and his numeration of the “3 Types of Capital” is also a useful reminder:

  1. Human capital — The skills you’ve built up over time and the value you’re able to create as a result of them.
  2. Social capital — The ability to call on someone who trusts you and have them do something in your interest, like e.g. recommend you to a job.
  3. Reputational capital — The way your name rings out in rooms you aren’t even in, simply when your topic of expertise comes up.

Hopefully, as he mentions, “in a good way” for the last one. We’re missing a number of other “capitals” but I like the focus on relationships and humans. We are all about creators and community, of course.

Good stuff to noodle on: How does one build these things inside a community? How do you incentivize or encourage the development of “capital” inside / outside a growing business?

Hey! I’ve started a bit of a bookclub with a handful of folks inside our BETA; I thought I’d open it up a bit more! Details here:

✅ — “Change by design” by Tim Brown:
📅 — Starting April 1!! We’ll walk through it once a week for 10 weeks (10 chapters):
1️⃣ — April 1 — Getting under your skin
2️⃣ — April 8 — converting need into demand
3️⃣ — April 15 — a mental matrix
4️⃣ — April 22 — building to think
5️⃣ — April 29 — returning to the surface
6️⃣ — May 6 — spreading the message
7️⃣ — May 13 — design thinking meets the corporation
8️⃣ — May 20 — the new social contract
9️⃣ — May 27 — design activism
🔟 — June 3 — designing tomorrow.

I think it should be a pretty fun read.