Monthly Archives: April 2021

📻 — Whatever You Do… Just Don’t Forget Your Why

Good morning folks!

It’s been a tough month for me personally — I won’t mince words. I personally struggled to find motivation this month to focus and execute. Yes, even I struggle with getting up in the morning and getting my shit figured out!

In other words… I’m very much just like you.

  1. Mighty! Strategies. Grab a peek. Pro graphics. Why. Masks. Suffering.
  2. Nintendo gives no effs. Press on. App data. Master of Coin. Use.
  3. Under-app weakness. Prod videos. Apple ads. Fun. Mission-focused.
  4. Heist? Everyday. Harmonised rules. Life on the spectrum. Whisky.
  5. Signed up. Commerce. Podcast, paywalls. MeganPlays. Legend.
  6. PakistAmazon? Guesty. Eric Nam. Future. Sharing less. Apolitical.
  7. OysterHR. Goldilocks. Gucci. Shadows and fate. Revert. Zengo. Cool.
  8. Fashion NFT. Current. Step. Upsetting. Tacit. Creator shops. Assethub!
  9. Amazon hair. Adventus. Whoa. Remote. Money, mouth. Love. Flywheels?
  10. Endorsed crypto. Creator economy. Moderate. Upgrade. Breakouts.

To infinity & community,

— john

Oh Simon.

When you start a new project it always starts with a ton of hope and promise and, if you’ve done it before, there’s a real sense of sobriety around the work; you know it’ll be a lot but you’re much more interested in getting started than “counting the costs” because — gaaaaaaawwwwwwwwwwdddddd — there’s so much amazing work to be done; let’s get on with it!

And things start nicely; good even. Progress is being made with only an occasional frustration that is quickly dealt with because — shiiiiiiiiit — we’re “professionals” at this point, amirite?! A sale here, a sign-up there; we’re cooking with real fire now!

Then, it comes. So quickly that you didn’t even have time to assess if it came from behind or if you ran into it at 100mph. Doubt. Anxiety. Fear. Insecurity. All those things; with fangs, too. You find yourself back in bed during lunch-time — fetal position always comes standard — hoping that maybe, just maybe, the world will forget that you even tried this time.

In those still, small, obsessively-private moments you might meditate, pray to the Almighty, or just whimper under your breath, but just enough so that someone — anyone — might hear. Of course, no one does.

This is our own, deeply personal fight. This is how real; creative; work; gets done. It is born in the frustration and tears of those unwilling to give up. And we know that it’s glorious and that it, whatever “it” is, is worth it. The price of admission is just as good as the finale. Besides, we almost never stick around for that part anyway as we’re already on to the next, exciting, beginning.

Just don’t ever forget your why.


📻 — Change by Design, Chapter 4 — #yenBOOKCLUB

Good morning yeniverse!

It’s Week #5 of the #yenBOOKCLUB and here are a few of my personal notes that I’ve captured in last week’s reading (Chapter #4) — and, of course, I’d love chat over the book with you during #yenHOURS today! Feel free to stop by if you have time!

A few links for you lovelies:

  1. Upgraded. Mobile predictions. Permalink. Alpe. Oscar. Moot?! Figma.
  2. No more politics? Huh. Brex. Antitrust. Codesee. Station. Weav. Original.
  3. Cheer Snap. 10 times. Payfac. Stumbled. Parade. Masterminds.
  4. Non-fiction, no money? Roku down. Just ship. Vibes. YouTube mayors.
  5. Credit or influence. Innovation. $50M. Bait. Recall? Hype house. Easy.
  6. Owning, renting. Disrupt disrupters. Daily. Costs. Tesla. Persuasive copy.
  7. Crew. Finance notion. Dropbox Community practices. Hiring execs.
  8. Speed. Meet for Slack. Foundations. Flywheels and communities.
  9. Investment habits. Thank them. Screenshots. Magic. Make peace.
  10. Getting hired. Memengine. Rebuilding a comm platform in webflow.

To infinity & community,

— john

Chapter 4 of Design Thinking focused “the power of prototyping” and there were 3 things that stood out to me the most — here they are with some additional thoughts:

I really appreciated this +1 to sketching and models and how they fundamentally produce results faster:

Although it might seem as though frittering away valuable time on sketches and models and simulations will slow work down, prototyping generates results faster. Most problems worth worrying about are complex, and a series of early experiments is often the best way to decide among competing directions. The faster we make our ideas tangible, the sooner we will be able to evaluate them, refine them, and zero in on the best solution.

So much of early-stage startups and new project / product development is an act of play; real experimentation with a few early folks who believe what you believe. Building in the open is also an important part of this strategy.

I love this too:

Prototypes should command only as much time, effort, and investment as is necessary to generate useful feedback and drive an idea forward.

We over-engineer many of our early tests and “prototypes” by convincing ourselves that we just need “a few more things” to make it ready and complete. The reality is that we’re lying to ourselves through a mix of insecurity and vanity; kind of a fucked up combination, if you ask me. But, I’ve been there and done that! We want them to be great but we know that they won’t but we try anyway; amateurish, really:

The amateur theatrics of an experiential prototype can look foolish. It takes a certain confidence for individuals to loosen their ties, slip off their heels, and explore an idea through improvisation.

Get moving, shipping, and creating stuff that your audience and community needs! Time is of the essence.

This might be a useful resource!

Have a good one folks.


📻 — Building Multiple Revenue Streams as a Creator for Long-Term Career Success

Hey yeniverse!

Wow!! I placed 3rd in the pitch competition! Thanks for all of your kind words of encouragement! I haven’t “won” anything like this in a long time… and I celebrated with a milk shake.

  1. Underrated. Hot sauce in coffee. My ass got kicked. Abandon it.
  2. Replacement. Uservitals. NFT. Investing in GenZ. Nervous. Saving for later.
  3. Motivation. Pretty. Creator Masterclass. PrinciplesYou. 6 hours.
  4. People, yo. Not another startup. Hopefully quick. Guards. Safeguard?
  5. Technical (good) books. Keep experimenting. If you wantLOL.
  6. Sid. GenZcap. Never, always. Not friends. Growth. UserFlow.
  7. Meco. Sleek. Nhost. Better. Musk, Doge. Story. Replies.
  8. Is this cheating? L(° O °L) Sunshine. Masterclass effect? Hard.
  9. Styling. Creator lifecycle. Fun. Roots. Easyclout? Gumroad.
  10. Async. Record podcast. American dream. OS. Classics. Be kind.

To infinity & community,

— john

I honestly can’t remember where I had heard about this event but I signed up and I sat through it — quite long! But there were some very good slides and some content in the middle that I really loved.

This presentation on building multiple revenue streams and long-term career success was a breath of fresh air from your typical workshop and presentation. I’ve captured the content but you can review it above in the embedded video.

I think all creators should be thinking about these types of questions so they can build something that is both sustainable, fun, and allows them to continue to thrive as things change.


  • Stops you getting caught up in the day to day (days, weeks, months disappear)
  • Maximum efficiency of your time and energy
  • Everything you do, directly and indirectly, works towards a greater target / the / next level
  • Aiming at true security and stability for yourself within an unstable industry
  • Can be done yourself, (however a team can help organize and achieve this)


  • Something that I ask all new clients; where do they ultimately want to be in a year, 5 years, 10 years time?
  • It’s ok if you don’t know, just start with 6 months/a year and go from there
  • Work backwards from this goal, what needs to be done now to get to that destination or at least the next step?
  • Helps achieve efficiency and focus when setting and achieving daily, weekly, monthly targets (don’t overwhelm yourself)
  • Take a step back every so often and see where you’re at (re-evaluate)


  • Be strict and disciplined with personal deadlines and daily, weekly, monthly targets
  • Diaries, lists and calendars are extremely useful and can make your life a lot easier
  • Schedules for content production and publishing, series and meetings can help when inspiration or motivation is low
  • Networking with other content creators and industry to continue learning
  • Take a break and look after yourself


  • A huge part of job/life security and stability and longevity (due to ever changing platforms
  • Multiple safety nets and possibility for successful opportunities
  • Don’t call it a “side hustle”
  • Risk of “Jack of all, master of none” as well as burn out
  • Passive income/money while you sleep
  • You HAVE to enjoy it…to some degree


  • Important to cover multiple platforms online and secure audiences in a few places and then to monetise those audiences where possible
  • Offline revenue generation is very different and critical to establish
  • Online can be brand deals, advertising revenue, exclusive paid live content/Patron etc, educational courses, affiliates/commission-based deals, set-ups such as Shopify, podcasts, personal messages, merch and much more
  • Offline can consist of merch, books, board games, live/tour shows, tv presenting/acting, radio presenting, music production, consulting, personal appearances and much more
  • Keeps things interesting and varied


  • There are no rules
  • You’ll learn more and more as you go along
  • You can’t plan for everything
  • Reputations do travel ahead of you
  • Keep learning
  • “Don’t ask, don’t get”… but know how to ask correctly

I love the first bullet-point the best because he’s right: There are no rules (we get to make them up as we go along). It’s more important that you learn how to think instead of learn what to think.