Creating Adsense Channels for Optimization, Metrics, and Reporting

[This is part of the Blogger’s Guide to Earning More with Google Adsense.]

One of the most important things to do when you first start optimizing your Adsense is making sure that you’re creating Adsense Channels in your system.

Most bloggers, advertisers, and marketers have no concept of this very simple way of making sure that you can, in fact, optimize!

Creating a “Custom Channel” is one of the best ways for you track the numbers that are necessary to optimize. Now, there are generally three ways in which people create these channels:

  1. They don’t. They have all their advertisements bucketed without channels. This is not good and not helpful.
  2. They create large channels per property with all their ad units in one channel per that property. This can be good for a various amount of reasons.
  3. They create channels for every single ad unit they create. This is a lot but generally this gives the most granular reporting for optimization.

Currently I’m doing #2 for this blog:

This is one big channel.

The reason I’m doing #2 right now is that I’ve really just begun to use Adsense here on this blog (even though I’ve been doing it for years) and I’ve been testing the overall feasibility of it blog-wide. I’m honestly not interested in optimizing too extensively right now and just want to get a “pulse” on how it might do long-term.

With that being said, I’m leaning closer to the time where I’ll break each one into it’s own channel (each advertisement as you see above) so that I can begin to optimize more fully.

Some people like to start with #3 first and go from there and that’s fine – there’s no wrong way to do it (unless you do #1).

What you’ll be able to do with this great info is track all the data relative to that particular advertisement (option #3) and see how many impressions, clicks, CTR, etc. You’ll then be able to optimize accordingly.

You can have up to 200 channels and 200 for search if you’d like. Make sure to do this as you start your optimization!

[This is part of the Blogger’s Guide to Earning More with Google Adsense.]