Optimizing Adsense Through Placement, Movement

[This is part of the Blogger’s Guide to Earning More with Google Adsense.]

One of the strategies that I’ve mentioned already a few times throughout the Adsense Series is that you need to continue to test the success of your advertising methods with Adsene to really get them to be optimal and one of the first ways to do this is to simply move your advertisements around to increase CTR and reduce banner blindness.

See, what happens is that over time your blog will (hopefully) have more visitors that are coming back for more content – these “repeat” visitors will not as often click on advertisements as those that come from organic search.

They will simply ignore them over time. If you want to reduce this you need to move the units around your blog space – and you have to decide a good rhythm and cadence for your changes.

Sometimes the changes don’t have to be too dramatic – for example, what would it take for you to take your advertisement that you have near the top of your content and move it to the center? Or what if you were to suddenly right justify the advertisement instead of having it on the left? Sometimes that’s all it takes!

Or, you could do something a bit more dramatic with the sizes as well – it is, of course, completely up to you!

Ultimately what you want to do is not only tactically make these changes but strategically create a schedule in which you review your current positions and make the changes after some discovery of the conversion rate and how you’re doing financially.

There’s nothing worse than making changes without knowing the exact impact of them on the short and long-term. In fact, the changes could be significant in the wrong way (less earnings)!

Personally I review my tests and changes every-other month – one month has never been enough for me to get a good picture of how the placements are doing.

What about you?

[This is part of the Blogger’s Guide to Earning More with Google Adsense.]