How Much Traffic Do You Need to Start with Adsense Successfully?

It's all about traffic...

[This is part of the Blogger’s Guide to Earning More with Google Adsense.]

A good question that you should ask yourself is whether or not your blog has the right amount of traffic to start monetizing it with Google Adsense.

There are a couple of reasons why this is generally important and what I think:

  • Developing your killer content first should be your top priority, especially as a new blog. Any energy in any other direction is wasted in my book.
  • You should also seek to “earn the right” to offer advertising to your users. I think waiting, especially if you’re just starting out, is a good thing for you and your community. This goes hand in hand with providing exceptional value as well.
  • Testing is your greatest weapon when it comes to optimizing your Adsense units, position, design, and more. To do so requires that you have an adequate amount of traffic to make good estimates and to test thoroughly. As a result I still hold pretty firmly that you should wait until you have 250 unique visitors per day. In fact, I suggest even more.
  • Without enough traffic you inevitably won’t have enough organic traffic to make the conversions necessary to make you competitive financially as well as give you enough motivation to continue. Most people quit at this point and never see it through to the end of their true earning potential. But, you need to have enough traffic!

Ultimately though you should wait until you have both the time and interest level necessary to set it up properly and to optimize effectively. If you don’t have either (or just small amounts) you should wait. And never start if you aren’t sure or are uncomfortable with it!

Varying Degrees of Success

It is irresponsible of me to forget to mention that there are definitely a varying of success that can be achieved based on traffic. All of us know this intuitively but it’s worth noting explicitly.

For example, a site about the mortgage industry (and how to solve your mortgage woes) with 7,500 uniques per month could make $150+ per month while a blog about what you ate for breakfast with the same amount of traffic could earn $10 (or less).

How you fare will depend on your success as well as your content, community, and commitment to optimization.

[This is part of the Blogger’s Guide to Earning More with Google Adsense.]