We all have certain things that we are “for” – things, people, ideas that we are passionate about and will defend vigorously (and sometimes dogmatically).
And as you develop your personal blogging brand you’ll find that you naturally write about these topics and share your personal opinion about them; this is good and all but what I’ve found is that those bloggers who explicitly stand against something are ones that I tend to gravitate towards more often than not.
The reasons are varied but I’ve discovered that those bloggers that not only “stick their neck out” and are courageous enough to pick a side of the fence and sit confidently but also speak up against those things that are contrary to their point of view (seasoned with grace, of course!) are ones that I really rally behind.
So I ask you:
What are you against?
Here’s one thing that I’m definitely fighting:
There are those who implicitly (or explicitly) suggest that starting a blog is “hard”. I don’t believe this to be true in any way, shape, or form!
There are enough resources out there to help even the biggest newbie with starting a blog and those that can’t pull their own weight to do a little of the research really required to start a blog probably shouldn’t be blogging anyway!
This particular business has created a business out of this idea: Blogging is hard and so you should pay me (us) to help you set one up.
Don’t get me wrong, I’m all for being enterprising and assisting others with setting up blogs (it’s one of my goals here on TentBlogger!) but I believe in doing it the “right” way, if you know what I mean. No coercion, no tricks – just a little encouragement and a push (here and there) to get you to execute.
Both Sides of the Coin:
Remember that your online brand and the brand ideas around your blog are both what you are for and what you are against. The more explicitly you can share these the better you will be in the long-run.
But the strategy is not only for you to be explicit but also exceptionally clear with them since you’re long-term goal is for others to not only understand them but to also promote them.
I hope that the values that I’m known for are easily communicated to others as well as the the things that I’m passionately against. Be courageous and choose a side because fence-sitters never changed the world.
So, what are you against? Share in the comments and then go blog about it!