How the Age of Your Blog Effects Authority, Credibility, & SEO

[This is part of the The Blogger’s Essential Guide to Search Engine Optimization Series.]

One of the elements that can contribute to your overall success in terms of organic search results and SEO is the age of your domain and blog.

To put it plainly, the longer you’ve been blogging the more authority your blog can have since your track record can appear to be more credible than just another blog that was started 10 seconds ago.

And this makes sense since there’s just something about age, isn’t there? You would naturally trust someone who had experience with fishing for 10 years more than someone who’s just been fishing for the past few months, right?

The same thing goes for blogs – and older, more established blogs may find greater results (and yield greater results) the longer they stay active in the creation of amazing, credible, and valuable blog content.

Now, for sure, there are a wide variety of theories on what the actual impact is as some SEOers suggest a significant impact while some of the engineers at Google, Bing, and Yahoo! have often downplayed the importance (which is slightly due to some people’s over-emphasis). Generally the point of contention is the age of a domain (not actual production of content).

The lesson for bloggers? Start today. It could be one of your greatest weapons against your competitors. I get emails (and comments on this blog) from people who say:

Great content! Love this! This will be perfect for the blog that I’m going to start soon!

I enjoy those comments and I like how they are seeing the value but I often want to reach through my computer screen and ask:

So… when are you going to launch? Get that blog started! What’s keeping you from publishing that first post?

Establish your blog’s heritage and history today, not tomorrow and certainly not next week! This will help you learn more about your blog rhythm, the content you want to create, and the nuanced elements of becoming a true blogger.

And heck, it might just put you at the top of your game in terms of SEO, sooner rather than later.

[This is part of the The Blogger’s Essential Guide to Search Engine Optimization Series. Image via Creative Commons, essjay.]