I was chatting with a friend about company building and I shared with him the fact that, for the most part, I have almost zero idea of what I’m doing.

via gapingvoid

As much as I’d like to think that I’ve figured most of it out… the reality is that I haven’t, despite having put businesses together before.

Every single situation and context is different. Every product that eventually builds the business is different. The partners and cofounders and early employees are all different. Everything has simply changed.

Entrepreneurship can make you insane… … well, perhaps you’re already insane if you’re attempting to build a startup. Or perhaps you’re party there but once you start you’re all the way there.

I don’t know.

But, I do know that every day that I wake up I must calm the voices (demons) inside my own head and tell them to go away, at least for the normal business hours so that I can get a bit of work done.

They always return at night, ready to wage war. I’ll fight them then.


Also published on Medium.