“And Then…” … You’re Fucked.

An unbelievably-simple system that the creator’s of South Park have leveraged to create a massive franchise and body of creative work:

Instead, if you can connect the parts of the storyline and major segments (or “beats”) by the words therefore or but, you’ll create the compelling causation that drive the characters (and the viewers!) forward.

I imagine that you can do the same thing with you startup’s story, the narrative, and even the product’s user experience as well.