Jeff Bezos

Jeff Bezos

Jeff Bezos

If you want to build a successful, sustainable business, don’t ask yourself what could change in the next ten years that could affect your company.

Instead, ask yourself what won’t change, and then put all your energy and effort into those things.

This is the advice that Jeff Bezos gave recently and one that has gotten me thinking greatly about the on-going potential and viability of apps, especially for indie app developers who are, in many ways, more inclined to naturally fall into a category of “long term” rather than a “quick win,” if that makes any sense.

Jeff said:

When you have something that you know is true, even over the long term, you can afford to put a lot of energy into it.

Now Jeff Bezos has always been thinking in this way which has obviously created a serious competitive advantage. His long-term planning and strategic thinking makes most every other technology entrepreneur look like their gunning for sell-out.

And all of this is really comforting when I think upon Desk and the time that I have invested in it, not just actually software development hours but the many, many years where I have cogitated about a desktop blogging and publishing client. I have invested countless hours of this strategic mental planning.

But perhaps more important is the fact that I have been a true practitioner of blogging and being a digital writer. I started in 2001 and have not stopped, writing every single day.

Consequently, I have seen that this blogging “thing” isn’t going away because it is based entirely on the writing and the art of storytelling. Writing (and anything related to that field and industry) is a long-term bet that I am placing a ton of chips on.

I think this has been one of the reasons that Desk has done pretty well in the market and continues to gather more than enough attention to warrant continued development (and my own investment of time, energy, and personal passion).

Do I believe that Desk will be the #1 blogging app in the world and be used by millions upon millions of people? I sincerely hope not – it was never built for the masses. But will it become a powerful tool for those that find it useful and productive? I think so.

I can afford to put a lot of time and energy and investment into this thing called writing because I do not seeing it going away, ever. I think that’s a healthy and good long-term bet.

And I’ll never stop writing.