The Power of Rhetoric

I’ve spoken very highly of Jeff Bezos and his continued model and example of leadership is strong (posts here, here, here, and here¬†and also here. He might be one of the best CEOs alive today.

A friend (@KevinLee) shared another fantastic article about Bezos and the power rhetoric, keeping visioncasting simple, and repetition. There’s too much here to just quote so you’ll have to go read it for yourself, but I did love this:

What Jeff understood was the power of rhetoric. Time spent coming up with the right words to package a key concept in a memorable way was time well spent. People fret about what others say about them when they’re not in the room, but Jeff was solving the issue of getting people to say what he’d say when he wasn’t in the room.

And then this:

What’s particularly impressive is that Jeff is so brilliant that it would be easy for him to state his thinking in complex ways that us mere mortals wouldn’t grok. But true genius is stating the complex simply.

I couldn’t agree more.

Being able to explain complex systems in a simple, attractive, memorable, and convincing way is an art and when done masterfully it’ll change the world. Great leaders have this skill and they work on it tirelessly.

Which makes sense, I suppose. I think anyone can become a masterful communicator but they need to continue to practice it, day-in and day-out. So, repetition begets better ability to repeat necessary and empowering information?

I guess so, I guess so.