How “Hits” are Made

I recently had the chance to watch Bird Box, a new movie via Netflix that has been viewed by 45,000,000 (million!) in record time.

That, in and of itself, it quite impressive given a certain number of facts.

For instance, there wasn’t any hardcore marketing for this movie that anyone experienced and certainly nothing like what you usually experience, which is a complete and utter deluge of movie trailers, advertising, promotional campaigns and the like.

Even if you google “Bird Box Movie Poster” you come up with essentially nothing:

Compared to, say, “Avengers Movie Posters”:

But that’s not the point.

You see, Netflix doesn’t do that as they don’t sell advertising slots or follow the prevailing “wisdom” of a dying industry. Instead, they continue to make money even if you never watch their biggest hits – they make money as long as you sign up and not cancel your subscription.

The times are changing and the way that we consume content are changing dramatically. Services like Netflix are also changing the way we understand metrics and business modeling as well and so it’s wise for many of us to stay on top of these changing paradigms so that we don’t become the next Blockbuster.

So, what’s my personal review of Bird Box? I think there were, at least, 3 times (maybe 4…) where I thought I’d get up out of my seat (at my desk) and walk away from the film… it was that intense and I was that emotionally charged…

… perhaps I should just use the word “scared” to capture the full range (and to make it a bit simpler to digest and convey) because this film messed me up.

And I loved it.

Maybe it just hit me at the right time (I had had a tough and emotional week…) or perhaps it’s because I have kids of my own… or perhaps… … … I’m not sure. Regardless, one of the scariest movies I’ve seen in a long, long time.

If you have 2 hours of time, in a quiet and perhaps dark-ish place… go watch it (and let me know your thoughts).

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