Never Forget: Blog for People, Not for Search Engines (or Robots)

Do not forget!

[This is part of the The Blogger’s Essential Guide to Search Engine Optimization Series.]

It’s friday and so I don’t want to drop anything too heavy on you this morning in regards to SEO – heck, we all deserve a good break now and again to just relax, enjoy our blogs, and not worry about optimizing this, enhancing that, and generally hacking away at our blogs.

Trust me – you’ll be fine and your blog will be fine as well!

But, I did want to make sure that I mention something very important when it comes to your search engine optimization efforts as it relates to your blog. In fact, this is one of the most important elements of SEO, both natively and technically, that you must always remember:

Write your blog posts for people, not for search engines.

You see, at the end of the day it’s the people that’s going to read your content and who you are going to engage with. In fact, they won’t engage with you or your content if it’s written in a way for robots – sheesh, let’s just start right there, shall we?

Fact: Your blog readers are not robots.

The challenge is that all of this knowledge of SEO as we walk through this series is going to give you great insight into how a search engine operates, how it indexes your content, and presents the very best for those that are searching for it. The problem is when people forget that search engines created their algorithms and queries based on how people browse and search and then translate that into operating code to spit back information.

You run the risk of doing serious damage to your content, blog, and ultimately your SEO rankings if you simply think too much about the robots and algorithms and forget about the actual people that need your content. I see this happen way too often and I think it’s tragic, and it doesn’t surprise me when their traffic numbers start plummeting and subscribers start leaving for other more meaningful (and understandable) blogs.

Don't let your blog traffic get owned by bad form and writing!

If you blog for search engines then that’s all that you’ll get and that’s a shame – that’s not why you started your blog and that’s not why you blog. You blog for people who need your content and you blog for the impact that it can make for you, your business, and the world.

I shall repeat this often and it’s just because we all tend to forget! Please pass this most-valuable lesson and reminder to someone that you know for all of our sakes!

[This is part of the The Blogger’s Essential Guide to Search Engine Optimization Series. Image via Flickr Creative Commons, slushey, reyes.]

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