Launch your blog right!

[This post is part of the Ultimate Guide to Launching a WordPress-Powered Blog series.]

I’ve been asked this question more than a few times so I’ve decided to address it directly and simply via a blog post!

The question I get asked is simply about the number of blog posts someone should have ready to publish (or pre-published) before the public announcement and release of their new blog.

The answer, like many answers that I give, is simply this: It Depends.

But, that probably isn’t good enough for most of your inquiring minds! Here’s how to best decide for yourself the amount of blog posts that you should have ready when you launch that new blog:

Let Your Categories Guide You:

The first determining factor is simply your categories. At this point you’ve probably done at least some strategy (I would hope) about what your blog focus might be and as a direct result the number of categories you might have.

If you haven’t then you probably need to review this Blogging Starter Kit before you move forward!

The point is that you should have as many blog posts as you have categories at the ready. Practically, this is how this would look and why this is important:

  1. If you have 5 main categories I typically suggest that you have at least one post ready for each category – 5 blog posts at least.
  2. This way you can quickly launch your blog with those categories laid out for your community so that they can get a very good taste of what’s to come and what they can expect from a content coverage perspective.
  3. It also proves as a first line of defense as it relates to category bloat. If you’re having a hard time creating content for all of those categories then perhaps you have too many (or some are too weak for you to write about at this time).

This is typically a great starting point for new bloggers and helps give them something to shoot for just before launch.

Launching with One or Many Posts Published?

A follow-up question that I always get is whether or not you should pre-publish all of these posts before you publicly announce your new blog to the world. Here are my thoughts for your consideration:

  1. It depends on how often you’re going to publish. If you publish every day of the week then don’t pre-publish and just publish that ready-to-publish content every single day. You’re set!
  2. If you’re not going to publish every day and you’re on a much more long schedule (between posts) perhaps there is wisdom in you pre-publishing those first posts in each category so that your new audience can get a good feel for who you are and what you’re going to be blogging about. Go ahead and publish them and then announce!

Again, it’s totally up to you in the end but you’re going to want to consider ultimately what is the most sustainable for you!

I hope that helps and provides at least a framework for you to think in!

Your Turn: What did you do for your blog? What have you seen work?

[This post is part of the Ultimate Guide to Launching a WordPress-Powered Blog series.]