Retrospective: Blogging the Story of Desk in 2014

A Trip It's Been...
A Trip It’s Been…

This has been the first full calendar year of publishing for this development blog and the core stats are as follows:

  • 148 posts published
  • 68,000 visits with an average of 187 visits per day

I would count and give you some numbers on comments and such but I made a transition from native WordPress comments to Discourse (and I’m not looking back) – so those numbers aren’t that important at this point in time.

What’s neat to see is this graphical view of when I published blog posts and how often as I think there’s a lot to learn here:

Posting Patterns
Posting Patterns

As you can see I didn’t start publishing every single business day (Mon-Friday) until in September of this year. In the beginning I had a rhythm of posting about 3 times a week on mostly Mondays and Wednesdays.

Then, in April to August I really took a break as I focused nearly all of my effort on building the product. It’s just neat to see the story of Desk unfold visually via blog posts.

There was only one week where I didn’t publish anything. I can remember pretty distinctly that week as I was ironing out some major UI issues (and giving a sneak peek) as well as building the first iteration of the marketing and landing page (my thoughts here on landing pages in general) and I was completely strapped for time. Those were some really long weeks…

But it’s clear that publishing our growing story of this app (and now community) has been part of the process from Day #1. I’ll admit, it does baffle me that there are some content-centric companies who’s apps are directly in the field of digital publishing who, for whatever reason, do not publish consistently on their own blogs.

You would think that they’d be “dogfooding” their own product and using it consistently but they don’t. Ah, to each his own as they say. Blogging, as I’ve mentioned a ton of times before, is so essential to the success of a digital company. Some may argue that blogging doesn’t “fit” for all companies but I think I’d argue that pretty heavily.

Every company has a story and sharing that story to existing and future customers is important. A developer’s blog, like this one, helps close the gap between the company and the customer. I can’t imagine any scenario where this isn’t a worthy business practice.