The CEO’s 🧠 (on Newsletters)

I’ve been using MailChimp for quite a while for a small newsletter that I launched in July of 2019.

So far, it’s grown very slowly, a few new subscribers every week. I have no plans on intentionally growing it fast or any of those things.

Instead, I’m trying to take the next few years to learn what it really takes to keep a newsletter like this going strong—I don’t even know what “strong” means, but, I’m willing to find out.

Writing a newsletter is hard. I’ve been doing it for a long time. I’ve started and stopped a handful of times over the last decade and I’ve struggled to maintain one for more than a few years—I’m not entirely sure why this is the case because the 99% of that thing is writing and I kind of know a thing or two about that.

But, there’s something very, very powerful about the medium of something and what it really means. McLuhan has a few famous words that ring:

The medium is the message.

Perhaps the medium has been the problem, which, is why I’ve recently changed from the 🐵 (MailChimp) to Substack, which presents a much more simple interface—much, much closer to that of a blog:

This might do the trick! I’m tired of wrestling with design; all I want to do is write stuff. Maybe I can get out of my own way and do just that.

Now, I just need to make sure that I don’t quit.

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