Bryan Allain Has Tribal Mojo (And Other Such Things)

When I “try” to be funny I really fail; for example, I spent more time on the title of this blog post than editing the interview with Bryan and that’s only because when I’m faced with someone who’s actually more gifted with humor than myself I feel a bit intimidated and want to bring my “A” game.

Which, of course, makes me look more lame! It is what it is (I’ll stick to what I’m good at, thank you very much).

In any case, moving on…

Occasionally I like to showcase talent and perspectives that might not be my own and over time I’ve come to appreciate them more and more as it helps not only me see things more clearly but it gives me and my community the opportunity to learn a thing or two – and who is wise enough to say that they can’t learn anything more?

Bryan Allain is a guy that I’ve been tracking with for quite some time and he’s actually been blogging a bit longer than I have, which is more than incredible since you don’t meet many people that have blogged for more than a decade nowadays!

Bryan’s a blogger, entrepreneur, and all-around funny guy who’s carved out a unique niche that’s growing as a base of influence as well as a budding future career as a TentBlogger (and beyond)! Check out this interview and learn a thing or two!

1. Who are you and why should I listen to you?

My name is Bryan Allain and you should listen to me because I’m a person, John. A person with feelings and emotions and a family that loves me. How dare you challenge my existence in the first question!

As for why anyone should listen to my blogging advice? Well, I’ve made a lot of mistakes and learned a lot of lessons over the years. I’ve got an amazing community of readers that has grown with me and has helped me learn what does work and what doesn’t work when it comes to connecting with readers and growing an audience.

So yeah, you should listen to me because I’ve been there, done that with many of the issues that bloggers face.

2. What makes you a “TentBlogger”?

I’ve blogged off and on for 10 years now, but over the last 3 years I’ve been dedicated to blogging 5 days a week while still keeping my “real” job working in the Quality department of a Pharmaceutical company.

Creating solid blog content on a consistent basis is sort of like a second job for me. Some days it’s the best second job in the world. Other days I wonder why I bother working so hard.

But mostly I love it. The blogging has also led to other writing and speaking gigs as well. Not sure if that makes me a Tentblogger or not, but let’s go with it.

3. You launched Blogging Mojo eBook and a new site – what are those about?

I’ve written a lot about blogging over the past year, so 31 Days to Finding Your Blogging Mojo was about distilling down all the information I had into 31 bite-sized chunks.

Each chapter is 2 pages long and ends with an action item for the reader to do – something that will help them become a better blogger, build their community, or find more readers.

And because I’m a humor writer first and foremost I’ve done everything I can to make the book as funny as possible. It’s probably the funniest book on blogging that’s ever been written, though admittedly that was a low bar to clear.

As for the new site, I’ll be offering coaching for people looking to extend their reach and build their tribes at There’s a landing page up now and the full site launches on October 24th.

4. How did you discover or come up with your perspective, angle, and/or niche?

Lots of trial and error, and to be honest it’s still a work in progress.

I write humor because I love writing humor, I just didn’t always know it. I wrote a sports/faith blog for a couple years that I eventually gave up on despite growing numbers because I lost the passion for it.

In the end it came down to the fact that people thought my writing was funny and I loved trying to make people laugh. So it’s not so much that I “came up with it”, but more that I eventually came back to it.

The same goes for helping folks with blogging and building tribes. I love helping people overcome their frustrations to achieve their blogging goals and found myself talking about it with people all the time.

Eventually it made sense to be more intentional about it so I could help even more people,and out of that I started the business.

5. What are the biggest lessons that you’ve learned in the last 10 years of blogging?

Two main things come to mind:

  1. There’s no way you can stick with it if you’re not passionate about it. Even the best ideas are tough to write about some days, so you have to love it enough to push through those dips.
  2. Everyone has something interesting to say. Every blogger out there has special talents, unique experiences, and specific passions that make up who they are. If they can find a way to write about the things that move them, and find a way to connect with other people who resonate with those same things, blogging will be an extremely rewarding experience. No, your blog isn’t for everyone. but for some people it will be exactly what they are looking for.

6. How can we find you?

You can read more about the book (over 75 5-Star reviews on Amazon!) at (It’s only $4.99 right now.)

As for me, I write daily doses of humor and inspiration 5 days a week at and help folks extend their reach and build their tribes at

Would love to have some of your readers stop by and say hi some time.