Apparently millennials are 10 times more likely to delete an app off of their phone because of its appearance on the device (via comScore‘s latest Mobile App Report).
I’m not surprised at all.
One of the things that I’ve been incessantly obsessed with over the years as a professional is ensuring that I not only am using the best tools to get the job done but that I’m also reviewing the underlying behavioral mechanics that have driven me to choose one particular tool over another.
You see, there is a intimate relationship between my own natural behavior and the tools that I choose to use. The hope is, of course, that the right tool will exponentially increase my ability to execute and perhaps even automate that behavior without my explicit input.
I’ve been thinking a lot about how to build fundamentally simple systems, especially as it relates to software products.
I think this is one of the best times for me to be thinking about them because I’ve got a startup and a team that’s building a massive and intelligent software solution for technology companies, especially for those at scale.
I’m working on a very small To-Do iOS app and I’m sharing my process and my thoughts candidly through the process in a new YouTube playlist affectionately titled “Let’s Build an App“.
As you already know, I’m heavily involved with my startup and that’s where 99% of my time goes, but, in the 1% I’m sloooooooooowly putting this thing together.
Hey folks. I’ll keep this short especially since all of us have a ton of stuff to get done this week… especially if you’re in the US where we have the July 4th holiday and it’ll be a short business week…