Category Archives: YEN

YEN: Legacy 2019 Brand Book

I spent way too much money on this and I wanted to at least surface it before I leave the blog entirely. YEN has an amazing brand and I’m proud of what we’ve built, both visually, technically, and more importantly our culture. Our culture, as a team and as a community, is fucking nails.

The following content has been untouched since early-2019. It’s neat to see some of the great content / positioning work that we did.

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Free, Speech

I was generally okay with Microsoft’s acquisition of GitHub at the time because I was solely impressed with their senior leader. But I was reminded recently of MSN’s history of complying with China’s demands around censorship and control and what I know more than anything is that culture > any one, single leader.

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