Make Money Blogging: Big Business and Corporate Blogs

[This is a part of the Make Money Blogging Series.]

And you could help them!

This might not sound too glamorous at first but that all depends on how you’re wired and what your career goals are. In fact, I know enough bloggers who now blog for large, Fortune 500 businesses, and that was their goal the entire time!

They are essentially “living the dream” and blogging in an environment that suits their style of writing and cadence. Have you ever considered it?

Here’s the truth: Every business, both big and small, should have a blog, unless it’s some fringe-case where a blog would not be necessarily beneficial. Even in those circumstances I think I’d be able to argue strongly for one (but I’m getting off topic here).

And since every business needs a blog they naturally need bloggers who blog well, who love their products, services, and can speak with authority and authenticity.

Perhaps you’re built that way!

It's all professional and stuff!

Here are a few things that I’ve learned from corporate blogging:

  • Some of the larger businesses that I’ve had the pleasure of working with had full time bloggers staffed for particular market segments within the business.
  • These people were passionate about that particular product/service and were tied closely to the PR channels, marketing arms, and even business development groups within the umbrella business.
  • They were more than just writers – they were networkers, people persons, and were knowledgeable in marketing, finance, business, technology, and more.
  • They enjoyed the corporate lifestyle and cadence; blogging within this environment was predictable with corporate metrics and evaluations.
  • They didn’t mind bureaucracy and managed it quite well (without complaining).
  • They enjoyed being a part of a much larger organization and writing staff, being a contributor instead of the contributor. They shared the work load and shared the “street cred” and limelight.
  • They enjoyed a corporate salary, with benefits and structured pay. They enjoyed the other perks as well.

And more. These corporate and business bloggers were a different bread altogether and I enjoyed learning in that environment (for a time).

In fact, I am very thankful for all that I learned from one of the Fortune 50 businesses that I worked for since I learned a lot that I apply today in my blogging efforts.

But ultimately it wasn’t for me, which isn’t a bad thing!

How to Get a Corporate Blogging Job:

There are a few ways in which I’m familiar with and ways that a few of my colleagues have been able to secure these fun (and lucrative) full time blogging jobs.

Business Attire...

Here are just a few:

  • Your personal blog becomes popular enough that it jumps on the radar of businesses that you talk about through your blog. They hire you to blog for them, since you may have already been doing it anyway! This opportunity is becoming more and more available. Sweet!
  • You have a background in journalism, online journalism, and/or writing and you have experience in social media and an active blog – you simply apply for a corporate job via a job board and voila, you’re in.
  • You participate in Guest Blogging opportunities and create enough relational equity to propose the idea of doing it full time. You win.
  • You already work for one of these large businesses and you show the gumption and interest in moving into their social media department (or initiative to help get it started). You win the hearts and business minds of your direct reports and you make a lateral (or upward) move into a full time blogger. Hurray for awesomeness!
  • You are a product specialist within your business and know that product and service better than anyone. If you are even a half-way decent writer you could probably be their blogger too. Who knew?
  • You are a freelancer who’s loves to write. You offer your part time services as a consultant/contractor to blog for a business. This is done all the time.
  • You are a freelancer who did some project work for a client. You express interest in their business after working and suggest blogging as an opportunity. Score.

And more. Corporate blogging isn’t as bad as it might seem and the supposed lack of flexibility isn’t as true as you might think.

With the right conditions (and pay) I’d seriously consider blogging for a large business. AOL recently bought TechCrunch; how more “corporate” can you get?

I bet (no, I know) they are having a ton of fun.

Red tape? Nah...

5 Things to Remember About Corporate Gigs:

Most of these probably go without saying but it’ll serve as a good reminder (and checklist) of things that you most definitely want to remember about that corporate blogging job that you want so badly:

  1. Experience – If you don’t have it then they don’t want you. Don’t fool yourself either; blogging at the “big boy” levels is serious money. Applying for that job assumes that you know what you’re doing.
  2. Love Their Business – You have to love their business more than you love what you write about. Remember, you’re working for “the man” (not a bad thing necessarily!) and they care about their business.
  3. More Than a Writer – You’re going to have more responsibilities than just writing 24/7. You’ll need to interface with other people and teams all the time and you’ll need some good people skills to stay alive. If you’re not a networker of some sort you might think twice.
  4. Not Your Show – You are on their terms, on their clock, and on their schedule of posting. You’ll be subject to marketing initiatives, PR campaigns, and the whims of a potentially erratic (yet highly brilliant and successful) CEO. You have to deal with it and like it too (well, not all the time…).
  5. Financial Satisfaction – You’ll have to be satisfied with that corporate salary, which in some businesses could be 6 figures easily. But know that their is a ceiling and it’s one that you could most definitely break through if you wrote for yourself (but not as quickly).

Corporate blogging might just be in your future and you didn’t even know it. It’s nice to have options, right?

What do you think about this? Does this sound attractive to you? Would you ever consider it?

[This is a part of the Make Money Blogging Series.]