I just paid for another year of a custom domain name for my email newsletter: http://brain.xn--q9jyb4c/
or http://brain.みんな
!
Now, this isn’t exactly the easiest url to spell and thus it has almost zero utility, except for the fact that it’s cool.
I mean, I think it’s cool… and I guess that’s all that matters.

But, normally, I’d recommend buying a short-domain or custom domain / URL that’s easy to remember and share. Do as I say, not as I do in this instance!
[Originally posted on Indie Hackers.]